Writer

Eric Brain

Head of Editorial, CULTED.

50 stories

By Eric

Gucci Fall/Winter 2018 Alessandro Michele Halloween Severed Head Model

Poltergeist, Gimps & Uncle Fester: Halloween is the most fashionable time of the year

Eric · 9 months ago · 8 min

Could your car be your new therapist?

Could your car be your new therapist?

Eric · 3 years ago · 5 min

Gully Guy Leo FoundationFM Louis Vuitton Nigo Denim Jacket Pizza Restaurant North East London

From fit checks to FoundationFM, Gully Guy Leo was always destined for more

Eric · 3 years ago · 11 min

Balenciaga Towel Skirt Viral Trend Demna Spring 24 IKEA Towel 10 Pounds

Forget the £695 Balenciaga Towel Skirt, wrap up in IKEA's VINARN for just a tenner

Eric · 3 years ago · 2 min

adidas Spezial AW23 Gary Aspden Liam Gallagher

adidas Spezial FW23 is for gorpcore daddies & hiking huns

Eric · 3 years ago · 2 min

Martine Rose Stella Artois Collaboration Jacket How to Win Enter

A one-off Martine Rose x Stella Artois Jacket? We'll drink to that

Eric · 3 years ago · 2 min

For PUMA, being “Made in Italy” is as authentic as it gets

For PUMA, being “Made in Italy” is as authentic as it gets

Eric · 3 years ago · 6 min

A1 Denim is the London streetwear label you need to know

Eric · 3 years ago · 2 min

Blondey adidas Spezial Winterhill SPZL Gary Aspden Release Information Liam Gallagher LG2 SPZL

The Blondey Winterhill SPZL is one very Spezial collaboration

Eric · 3 years ago · 5 min

Kim Kardashian Marc Jacobs Campaign Resort 23 North West TikTok Halloween Outfits Christmas Festive Slay Sleigh

Kim Kardashian sparkles in Marc Jacobs Resort 23 campaign

Eric · 3 years ago · 2 min

“For the Love of Winter,” put some Moncler on

“For the Love of Winter,” put some Moncler on

Eric · 3 years ago · 1 min

Burberry Tricker's Collaboration Winter 2023 Runway Daniel Lee Formal Footwear

Burberry drops a Tricker’s treat

Eric · 3 years ago · 2 min

Phoebe Philo Collection Debut First Look Prices Black Leather Biker Jacket

Stop what you’re doing: Phoebe Philo has dropped

Eric · 3 years ago · 3 min

Shu Qi Bottega Veneta Campaign Gemelli Bag Emerald Green

Bottega Veneta introduces Matthieu Blazy’s Gemelli bag in a Shu Qi-fronted campaign

Eric · 3 years ago · 2 min

HOMME PLISSÉ ISSEY MIYAKE Jacket Red

HOMME PLISSÉ ISSEY MIYAKE celebrates 10 years with the “DECADE” capsule

Eric · 3 years ago · 2 min

CELINE Women Summer 2024 TOMBOY Collection Hedi Slimane LCD Soundsystem Paris

CELINE Women Summer 2024 “LA COLLECTION DE LA BIBLIOTHÈQUE NATIONALE” is for the coolest girl in the world

Eric · 3 years ago · 4 min

Enzo Lefort is the new Louis Vuitton House Ambassador

Enzo Lefort is the new Louis Vuitton House Ambassador

Eric · 3 years ago · 2 min

palace-skateboards-wedgwood-collaboration-release-information

You’re all invited to the Palace x Wedgwood tea party

Eric · 3 years ago · 2 min

A moment for the enduring style legacy of David & Victoria Beckham

A moment for the enduring style legacy of David & Victoria Beckham

Eric · 3 years ago · 6 min

We’re only going to school if it’s Bottega Veneta’s Accademia Labor et Ingenium

We’re only going to school if it’s Bottega Veneta’s Accademia Labor et Ingenium

Eric · 3 years ago · 2 min

Petra Fagerstrom wins the Mercedes-Benz Sustainability Prize

Petra Fagerstrom wins the Mercedes-Benz Sustainability Prize

Eric · 3 years ago · 3 min

The rise of Magliano

Eric · 3 years ago · 4 min

Miu Miu is Lyst Index’s Hottest Brand in the World

Eric · 3 years ago · 3 min

Pharrell Louis Vuitton Camo Damier Suit

Can Pharrell do it again for Louis Vuitton Pre-Fall 2024 in Hong Kong?

Eric · 3 years ago · 3 min

Tyler, the Creator’s le FLEUR* x Lacoste collaboration is a Grand Slam

Tyler, the Creator’s **le FLEUR* x Lacoste collaboration** is a Grand Slam

Eric · 3 years ago · 2 min

Balenciaga Cargo Sneaker SS24 Runway Summer 2024 Demna

The Balenciaga Cargo Sneaker is so big, everyone can feel like Shaquille O'Neal

Eric · 3 years ago · 2 min

Why One Hundred Shoreditch is the fashion crowd’s favourite East London hangout

Why One Hundred Shoreditch is the fashion crowd’s favourite East London hangout

Eric · 3 years ago · 3 min

The SS24 trend report: it’s all about strength & vulnerability

The SS24 trend report: it’s all about strength & vulnerability

Eric · 3 years ago · 6 min

Kiko Kostadinov SS24 by Laura & Deanna Fanning was a blokette girls’ dream

Kiko Kostadinov SS24 by Laura & Deanna Fanning was a blokette girls’ dream

Eric · 3 years ago · 3 min

Balenciaga Summer 2024 Paris Fashion Week Show Amanda Lepore Demna

Paris Fashion Week SS24’s best shows

Eric · 3 years ago · 6 min

Valentino L’École SS24 is all in the details

Valentino L’École SS24 is all in the details

Eric · 3 years ago · 3 min

Casablanca SS24 was alright…

Casablanca SS24 was alright…

Eric · 3 years ago · 2 min

Zooming in on Junya Watanabe SS24

Zooming in on Junya Watanabe SS24

Eric · 3 years ago · 4 min

BFRND Balenciaga Summer 2024 Demna Wedding Dress Show Runway Paris Fashion Week

Balenciaga Summer 2024 was Demna’s tour de force

Eric · 3 years ago · 4 min

LOEWE SS24 makes the normal extreme, and the extremes normal

LOEWE SS24 makes the normal extreme, and the extremes normal

Eric · 3 years ago · 4 min

It’s Marni’s world, and we’re just living in it

It’s Marni’s world, and we’re just living in it

Eric · 3 years ago · 3 min

Hot Take: Acne Studios SS24 took a step forward, but was it the right one?

Hot Take: Acne Studios SS24 took a step forward, but was it the right one?

Eric · 3 years ago · 3 min

Saint Laurent SS24 was Anthony Vaccarello doing what Anthony Vaccarello does

Saint Laurent SS24 was Anthony Vaccarello doing what Anthony Vaccarello does

Eric · 3 years ago · 2 min

Peter Do SS24 “speaks for itself”

Peter Do SS24 “speaks for itself”

Eric · 3 years ago · 2 min

Prada, Bottega Veneta, Gucci: the best bags of Milan Fashion Week SS24

Prada, Bottega Veneta, Gucci: the best bags of Milan Fashion Week SS24

Eric · 3 years ago · 5 min

Supreme x Bounty Hunter is dropping this week

Supreme x Bounty Hunter is dropping this week

Eric · 3 years ago · 2 min

Gucci SS24 by Sabato De Sarno is a powerful statement of authenticity

Gucci SS24 by Sabato De Sarno is a powerful statement of authenticity

Eric · 3 years ago · 5 min

Rhuigi Villaseñor out, Simone Bellotti in: BALLY is back for SS24

Rhuigi Villaseñor out, Simone Bellotti in: BALLY is back for SS24

Eric · 3 years ago · 3 min

AVAVAV SS24 Spring Summer 2024 Beate Karlsson Stressed Runway Milan Fashion Week Funny

AVAVAV SS24 was stressed but well dressed

Eric · 3 years ago · 3 min

A spotlight on the best pieces from Bottega Veneta Summer 24

A spotlight on the best pieces from Bottega Veneta Summer 24

Eric · 3 years ago · 7 min

FERRARI

Ferrari SS24 took Milan to the races

Eric · 3 years ago · 3 min

Someone call NASA, because SPORTMAX brought aliens to earth

Someone call NASA, because SPORTMAX brought aliens to earth

Eric · 3 years ago · 2 min

GCDS SS24 by Giuliano Calza was camp AF

GCDS SS24 by Giuliano Calza was camp AF

Eric · 3 years ago · 2 min

Glenn Martens’ Diesel SS24 show rewrote the runway rulebook

Glenn Martens’ Diesel SS24 show rewrote the runway rulebook

Eric · 3 years ago · 3 min

Kim Jones’ served an emotional affair for FENDI women’s SS24

Kim Jones’ served an emotional affair for FENDI women’s SS24

Eric · 3 years ago · 2 min