Culted

Legal

Cookie Policy

Last updated: 1 June 2026

The short version

Culted uses cookies and similar device storage for a few things: keeping the site working, measuring traffic, showing ads, and measuring the ad campaigns we run on social platforms. The ads we show on Culted are targeted on geography only and are never personalised. Some of our ads are simply images that link straight to an advertiser, and these set no cookies at all. We do, however, use measurement pixels (Meta and TikTok) for our own campaigns on those platforms, which share data with them — see Advertising. When advertising or analytics technologies do need to store or read something on your device, we ask for your consent first through our cookie banner. You can accept all, reject all, or choose per category, and you can change your mind at any time via Cookie settings here or in the footer.

What cookies are

Cookies are small text files placed on your device when you visit a website. “Similar technologies” includes local storage, pixels and device identifiers that do the same job. Under UK law (the Privacy and Electronic Communications Regulations, or “PECR”, alongside UK GDPR), we may only store or read non-essential cookies on your device with your consent.

Categories we use

  • Strictly necessary — remembers your cookie choice and keeps the site secure and functional. Always on; PECR does not require consent for these.
  • Analytics — Google Analytics, so we understand which stories land and where readers come from. Off until you allow it.
  • Advertising — ad-serving and measurement through Google Ad Manager, the third-party ad tags, and the social media pixels (Meta and TikTok) described below. Off until you allow it. With advertising off we still serve plain, cookieless, geo-targeted ads, and Google runs in Consent Mode v2 “limited” mode without setting advertising cookies.

Analytics

With your consent, Google Analytics counts page views, sessions and referrers, plus device and coarse location signals. Our analytics, Google Ad Manager and Search Console are currently administered through our existing publishing property and will be migrated to this site around launch. Google's privacy policy is at policies.google.com/privacy.

Advertising

Culted sells advertising directly and serves it through Google Ad Manager. The ads shown on culted.com are targeted on geography only — we do not allow programmatic/real-time bidding and we do not personalise the ads you see on our site. Separately, we run our own marketing campaigns on Meta and TikTok, and the measurement pixels for those share data with the platforms (see below). The technologies we use come in a few forms, with different cookie implications:

  • Direct image ads & affiliate links — a plain image linking to the advertiser or an affiliate destination. These set no cookies on Culted; any cookie is set by the destination site only if you click through and visit it.
  • Third-party ad tags — some campaigns are delivered via ad-server tags from partners such as Adform and Google’s DoubleClick / Campaign Manager (doubleclick.net). These can set cookies or read a device identifier for ad delivery, frequency capping and aggregate measurement, and so they only load once you have given advertising consent.
  • Social media pixels (Meta & TikTok) — when you allow advertising, we load the Meta (Facebook/Instagram) and TikTok pixels. These tell Meta and TikTok which visits and actions followed the ads we run on those platforms, so we can measure and improve those campaigns. Meta and TikTok may also use this data to build audiences, which can include showing you Culted ads again on their platforms (retargeting). They load only after you give advertising consent, and set the following cookies:
    • _fbp (Meta) — identifies your browser for ad measurement; up to 90 days.
    • _fbc (Meta) — stores the click identifier from a Meta ad so a later visit can be attributed to it; up to 90 days.
    • _ttp (TikTok) — links your activity for measurement and matching; up to 13 months.
    • ttclid (TikTok) — stores the click identifier from a TikTok ad for attribution; up to 30 days.
    Meta’s privacy policy is at facebook.com/privacy/policy and TikTok’s at tiktok.com/legal/privacy-policy.

Embedded content

Articles may include embedded video from YouTube (via the youtube-nocookie.com domain) or Vimeo, plus TikTok, Instagram, X and Spotify. These platforms may set their own cookies only when you interact with the embed (for example, press play). To avoid this entirely, don’t interact with the embed.

Today our cookie banner is a first-party consent tool: it records your choice per category and only loads analytics or advertising technologies once you allow them. Because some advertising partners require a standardised consent signal, we plan to move to a Consent Management Platform that supports the IAB Europe Transparency & Consent Framework (TCF v2.2) and Google’s Additional Consent mode, which encodes your choices and shares them with vendors. Until then, advertising and analytics stay off until you opt in.

Manage your choice

Open the preferences panel from the Cookie settings link here or in the footer at any time. You can also block or clear cookies in your browser settings — Chrome, Safari, Firefox and Edge all let you block third-party cookies entirely — though some features may then not work.

Changes to this policy

If we materially change what we collect, we’ll bump the consent banner version so you’re re-prompted, and we’ll update this page.

Contact

Culted is published by Culted Media Limited, a company registered in England and Wales (company no. 11785366), registered office 132–140 Goswell Road, London, England, EC1V 7DY. Part of RAD Media Group. Questions about cookies? Email contact@culted.com.