Culted

Legal

Cookie Policy

Last updated: 1 June 2026

The short version

Culted uses cookies and similar device storage for three things: keeping the site working, measuring traffic, and showing ads. We do not run personalised or behavioural advertising — ads on Culted are targeted on geography only. Some of our ads are simply images that link straight to an advertiser, and these set no cookies at all. When advertising or analytics technologies do need to store or read something on your device, we ask for your consent first through our cookie banner. You can accept all, reject all, or choose per category, and you can change your mind at any time via Cookie settings here or in the footer.

What cookies are

Cookies are small text files placed on your device when you visit a website. “Similar technologies” includes local storage, pixels and device identifiers that do the same job. Under UK law (the Privacy and Electronic Communications Regulations, or “PECR”, alongside UK GDPR), we may only store or read non-essential cookies on your device with your consent.

Categories we use

  • Strictly necessary — remembers your cookie choice and keeps the site secure and functional. Always on; PECR does not require consent for these.
  • Analytics — Google Analytics, so we understand which stories land and where readers come from. Off until you allow it.
  • Advertising — ad-serving and measurement through Google Ad Manager and the third-party ad tags described below. Off until you allow it. With advertising off we still serve plain, cookieless, geo-targeted ads, and Google runs in Consent Mode v2 “limited” mode without setting advertising cookies.

Analytics

With your consent, Google Analytics counts page views, sessions and referrers, plus device and coarse location signals. Our analytics, Google Ad Manager and Search Console are currently administered through our existing publishing property and will be migrated to this site around launch. Google's privacy policy is at policies.google.com/privacy.

Advertising

Culted sells advertising directly and serves it through Google Ad Manager. We do not allow programmatic/real-time bidding and we do not use personalised advertising or remarketing — campaigns are targeted on geography only. The creative we run comes in a few forms, and they have different cookie implications:

  • Direct image ads & affiliate links — a plain image linking to the advertiser or an affiliate destination. These set no cookies on Culted; any cookie is set by the destination site only if you click through and visit it.
  • Third-party ad tags — some campaigns are delivered via ad-server tags from partners such as Adform and Google’s DoubleClick / Campaign Manager (doubleclick.net). These can set cookies or read a device identifier for ad delivery, frequency capping and aggregate measurement, and so they only load once you have given advertising consent.

Embedded content

Articles may include embedded video from YouTube (via the youtube-nocookie.com domain) or Vimeo, plus TikTok, Instagram, X and Spotify. These platforms may set their own cookies only when you interact with the embed (for example, press play). To avoid this entirely, don’t interact with the embed.

Because some of our advertising partners require a standardised consent signal, our cookie banner is provided by a Consent Management Platform that supports the IAB Europe Transparency & Consent Framework (TCF v2.2) and Google’s Additional Consent mode. Your choices are encoded and shared with vendors so they only process data on the basis you have agreed to. Until that platform is connected, advertising and analytics remain off by default.

Manage your choice

Open the preferences panel from the Cookie settings link here or in the footer at any time. You can also block or clear cookies in your browser settings — Chrome, Safari, Firefox and Edge all let you block third-party cookies entirely — though some features may then not work.

Changes to this policy

If we materially change what we collect, we’ll bump the consent banner version so you’re re-prompted, and we’ll update this page.

Contact

Culted is published by Culted Media Limited, a company registered in England and Wales (company no. 11785366), registered office 132–140 Goswell Road, London, England, EC1V 7DY. Part of RAD Media Group. Questions about cookies? Email contact@culted.com.