Culted is an internet-native fashion, art & culture publisher.
№ 01 · The brand
Founded in London in 2019 by Pavel Dler — Central Saint Martins, Fashion Design with Marketing — Culted began as a short-form, video-first news channel covering luxury fashion, sneakers, music and youth culture.
It's since grown into a multi-platform publisher reaching up to 150 million people a month, with 1.7m TikTok followers (70% under 24), and partnerships across Prada, Gucci, Diesel, Nike, Bottega Veneta, Jimmy Choo, Bentley and Spotify.
Culted sits inside RAD Media Group, alongside the creative agency arm RAD Studio (relaunched July 2025) and the standalone brand XO, which lives at itsxo.com.
№ 02 · Principles
Internet-native
Knowing, irreverent, taste-led. We don't apologise for the lowercase or the asterisks.
Magazine-grade
Editorial weight worth the time you spend on it. Big pictures. Bigger ideas.
Curated, not algorithmic
Picked by people who know the difference between a re-issue and a re-release.
Built for big screens
Most of our audience is on a phone. Some of it is on a 32" monitor. We design for both.
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