Same Pepsi, new identity – check out how Pepsi is taking over iconic landmarks globally

Same Pepsi, new identity – check out how Pepsi is taking over iconic landmarks globally

by Ollie Cox
3 min

Pepsi has changed its look for the first time in 14 years and wants the world to know. To mark the moment, digital installations – each featuring the redesigned and refreshed Pepsi Globe logo – have been risen above worldwide landmarks from 120 countries to push the brand into its new era.

Here in London, a Pepsi installation has appeared in the Thames, popping up beside the O2 Arena, in honour of the support Pepsi has shown to musical talent worldwide. From nearby cable cars, an inflatable Pepsi can emerges from the water, followed by a swarm of drones lighting up the sky to reveal the new logo.

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The celebrations don’t stop there, with the Pepsi party reaching Warsaw, Poland, Australia, and Ho Chi Minh, Vietnam, which sees over 70 hot air balloons take over the skyline to form a giant Pepsi logo. Elsewhere, Pepsi has put on shows in AlUla in Saudi Arabia, on the Nile in Egypt, and in Dubai, each showing the power of creative technology.

The new logo looks to Pepsi’s past whilst incorporating modern elements to create an unapologetically current look rooted in the Pepsi DNA. The latest colour palette introduces an electric blue into the mix, working with the signature Pepsi pulse, which symbolises the “ripple, pop, and fizz” you can guarantee when you open a Pepsi.

The unveiling of today’s international takeover is the first step in Pepsi’s new era of storytelling. 2024 will see the brand offer more one-of-a-kind experiences in line with its “Thirsty for more” philosophy. And for a brand like Pepsi, whose products are consumed more than 1 billion times daily in over 200 counties, you know it will be pretty mega. In June, Pepsi will bring the entertainment to the UEFA Champions League Final Kick-Off Show in Wembley, giving us a taste of what is to come.

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Eric Melis, the VP of Global Marketing for Carbonated Soft Drinks at Pepsi, shared what the brand’s new identity meant to him. “What better way to showcase the brand’s transformation than through these iconic installations? We’ve always been a bold brand that challenges conventions, challenges the status quo and always puts enjoyment first. Our new visual identity is bold, unapologetic, modern, and iconic. Our fans can expect the same great taste they’ve come to love with even more of the immersive and entertaining experiences we’re known for across music, sport and culture.”With a new visual identity under its belt, we know 2024 is going to be filled with fizziness and we can’t wait.

Keep an eye out for Pepsi’s upcoming collaborations with its global ambassadors throughout the year on social – @pepsiglobal.

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