Ronaldinho is one of football’s most iconic figures, both for his talent during his time on the pitch, and the moves he’s been making since retiring in 2018.
Now, the Brazilian star has just presented his latest move: a collaboration with luxury eyewear brand DITA, introducing a collection that combines high-end design with performance-focused engineering.
Launching on June 5, the partnership arrives as global football takes centre stage this summer and reflects the Brazilian legend’s distinctive sense of style alongside DITA’s reputation for precision craftsmanship.
The collection brings together two sides of the DITA brand. The main DITA line focuses on bold, architectural designs, while DITA Lancier offers technically engineered eyewear created for active lifestyles. Every frame in the range is handcrafted in Japan using premium materials and advanced manufacturing techniques, underscoring the brand’s commitment to quality and innovation.
For Ronaldinho, the collaboration provided an opportunity to channel the creativity and confidence that made him one of football’s most celebrated players into a new form of expression. “Football has always been about creativity, confidence and joy,” he said. “Working with DITA allowed me to bring that same energy into eyewear that feels bold, technical and refined at the same time. This collection reflects both my personal style and my passion for excellence.”
DITA Vice President Cody Cho said Ronaldinho’s influence on the game made him a natural partner for the project. “Ronaldinho is a global symbol of artistry and individuality in sport,” Cho said. “As football takes centre stage this summer, it felt like the perfect moment to celebrate his legacy through design. These styles capture the movement, lightness and creativity he brought to the game, interpreted through DITA’s lens of precision and craftsmanship.”
Among the standout pieces is the DITA Lancier LSA-119, a lightweight rimless design engineered for comfort during extended wear. Built with titanium components and adjustable anti-slip nose pads, the frame is designed to provide a secure fit while maintaining a minimalist aesthetic. The lenses offer full UVA and UVB protection and feature anti-reflective and hydrophobic coatings.
The collection also includes the DITA Lancier LSA-404, a rectangular frame that blends acetate and titanium construction to balance durability with flexibility. Designed to maintain precise alignment in changing conditions, the style incorporates performance-focused details including anti-slip nose pads and temple tips, alongside advanced lens technology.
For those seeking a more fashion-led statement, the DITA Dubsignal delivers a bold navigator silhouette that showcases the brand’s signature architectural approach. Combining a titanium chassis with oversized Japanese acetate lens rims, the frame features sculpted detailing and a commanding presence while retaining the craftsmanship for which DITA is known.
The Ronaldinho x DITA collection will be available globally from June 5 through DITA’s website, flagship stores and selected authorised retailers.
