Everything you might have missed at Milan Fashion Week SS24

Everything you might have missed at Milan Fashion Week SS24

by Robyn Pullen
11 min

The curtains might have closed on Milan Fashion Week, but we’re not done talking about it yet. Whether you’ve been avidly watching every show that you can or just skimming TikTok for regular updates, it’s been near impossible to take in everything for Milan’s hectic schedule. That’s why we’ve compiled a rundown of the most iconic moments, shows, and events that we know you’ll want to know about.

Iceberg celebrated its 50th anniversary
Iceberg ©

This Milan Fashion Week, Iceberg celebrated its 50th anniversary with a collection that was sexy, broody, and dominated with black. Leather and snakeskin were the main characters of the show, seen on clothing and accessories alike, and ultimately fused casual and chic in a seamless collection perfect for a heavy night out. 

FENDI had us all emotional

Kim Jones’ latest show for FENDI was a tearjerker, and a beautiful one to say the least. Featuring a collection that differed from Jones’ past work, SS24 utilised a vibrant colour scheme, a spectacular array of accessories, and music that was also featured in the movie Shutter Island – whatever that’s supposed to mean. All in all, the collection felt like a level up in maturity for the House, and one we’re more than here for.

Etro put paisley in a new light
Etro ©

Etro’s SS24 show at Milan Fashion Week was a paisley explosion that had us all obsessed. Despite the pattern often being associated with something your Grandma would turn into a rug, Etro’s elevated colour scheme, modern silhouettes, and luxurious accessories put paisley back on the map.

Diesel got wet for SS24
Diesel ©

Diesel’s SS24 show was as star-studded as it was soaked, due to an impromptu rain storm which drenched the models in a seductive and conveniently Diesel-esque fashion. Glenn Martens put on a show that was more Diesel than ever, with ultra ripped denim, flashes of bare skin, mesh suits and dresses, and it was all dripping wet. Sexy, right?

Prada got dark and elevated for SS24
Prada ©

Prada is undoubtedly a brand that never fails to be elevated, luxurious, and sophisticated, but for SS24 they really outdid themselves. Flowing organza dresses and glittering fringe skirts were captivating, and reminded us of the quality that Prada regularly achieves. The shrunken-head adorned bags were the strangest part of the collection, but they added an interesting quirk of character.

GCDS looked camp straight in the eye

GCDS’ SS24 show was the campest thing at Milan Fashion Week and we’re still not over it. From jorts and boots to cropped, glittery polo tops, everything on the runway at GCDS had undergone heavy glamification – even down to a pair of sweatpants which came down the runway bedazzled in chrome orbicular shapes. 

MM6 Maison Margiela deconstructed luxury
MM6 Maison Margiela ©

MM6 Maison Margiela returned for SS24 with its signature elevated take on daily dressing. Deconstruction remained front and centre, seen on frayed-edge shirts and slitted trousers, which were paired with stand-out accessories ultimately culminating in a collection that was as refined and stripped back as it was edgy.

SPORTMAX welcomed the alien invasion

SPORTMAX’s SS24 collection was an alien invasion of the luxury scene, featuring otherworldly accessories and futuristic fits we still haven’t gotten over. Sleek white looks reminiscent of astronauts were paired with an array of accessories from out of this world, with strange silhouettes evoking the sense of another species not yet discovered. 

De Sarno’s Gucci rewrote the House’s aesthetic
Gucci ©

As Sabato De Sarno’s first collection at Gucci, the fashion world held its breath for SS24, but this show did not disappoint. Featuring a stripped back, more timeless collection than what we’ve become used to from the House, Sarno’s Gucci merged silk with diamante, fringe with leather, and all the above with the iconic symbol of the interlocking G. The collection was a fresh take on Gucci’s archetypes, which we’re excited to see more of.

Sunnei said “what do you think of SS24?”
Sunnei ©

Sunnei SS24 put attendees in the judge’s seat, asking the audience to review looks as they walked the runway. The collection itself was practical, fusing utilitarian influences with a high-fashion opulence. But to be honest it was the scoring from the attendees that stole the show, rating each look out of “10” with Strictly-style plaques.

Versace was a blast from the ‘60s
Versace ©

Versace invited us back to the swinging ‘60s for SS24, featuring chequerboard prints, tunic-style dresses, and matching candy-coloured hues. Inviting Iris Law, Gigi Hadid, Kendall Jenner, and none other than Claudia Schiffer onto the runway, Versace reminded us of its iconic influence with a collection as eye catching as its stars.

Ferragamo was here for the rich youths
Ferragamo ©

For SS24, Ferragamo was giving elegant and classy, but with a fresh and youthful take on the brand. Wardrobe staples came in the form of halter necks and deep, plunging cardigans paired with high waisted underwear and black leather tote-style bags. Basically, the whole collection screamed “This summer, we’re swimming in the Hamptons.”

Bally was revived at SS24
Bally ©

This Milan Fashion Week, Bally presented a new vision under the helm of its new Creative Director Simone Bellotti, and it was a delicious combination of contemporary design and heritage luxury. From Canadian Tuxedos to a luxurious array of bags, it was nice to see a new era for Bally entered – we’re looking forward to seeing more.

Bottega Veneta made leather the main character
Bottega Veneta ©

Leather is and has always been Bottega Veneta’s strong point, but for SS24 the brand took this to a whole new level. Featuring men’s leather wrap skirts, strapless leather dresses, Intrecciato weaved leather bags, waxy leather jackets, and even leather, knitted socks, it’s clear Bottega’s found its forte. Leather never looked better.

AVAVAV pulled off another stunt in style

AVAVAV, the brand known for its stunts on the runway – don’t think we forgot the models tripping last season – returned to Milan Fashion Week with a grudge. Or at least its models did. Stomping up the runway in an array of dishevelled, mismatched, and ultimately youthful fits, the show was as stressed as it was well-dressed.

More on Culted

See: Everybody is manifesting Ferragamo SS24 in their wardrobes

See: Swinging ‘60s Hollywood glam is Versace’s secret key

in other news