For SS24, ICEBERG went all out, celebrating 50 years of the brand, which has been slated by many as one of the first-ever streetwear labels. The collection, overseen by Creative Director James Long, kicked off Milan Fashion Week with a sexy utility.
Leather featured heavily amongst the mixed material make-up, with low-waisted leather trousers paired with a halter-strap top of the same fabric. Models wore heavy eye-shadow, extending the colour palette beyond clothing.
Snakeskin featured heavily as part of the offering. A collared leather jacket comprised of grey and yellow two-tone snakeskin print, alongside padded biker style sleeves. The look was matched with shorts of the same composition, and a white shirt was paired with a brown leather tie underneath, with snakeskin mules completing the look.
Black featured heavily throughout the collection in a series of looks that channelled the energy of the club onto the catwalk. Mesh tank tops were tucked into black leather cargo trousers and embellished with zips which extended from the thigh. Little black dresses featured semi-sheer ruched detailing to give the effect of shedded snake-skin. The post-club commute was channelled into an iridescent boiler suit worn with the top half undone and tied around the waist, revealing zip detailing. Snakeskin detailing could be seen on undergarments, tote bags and heels.
Long described the collection as “the true spirit of ICEBERG today: fun, full-on, confident, strong,” describing the pieces as something to “throw on, enjoy wearing and dance til dawn.” With the collection closing to the sounds of Skrillex, Fred again and Flowdan’s ‘Rumble’, models moved to the sound of the beat, looking rave-ready, despite the show’s 9:30 start time.
Muted beige shirting was paired with knee-length shorts and contrasting snakeskin loafers alongside a textured chest harness, furthering the utilitarian motif. Other looks featured, cream beige and grey patchwork cargo trousers and shorts paired with harnesses and coats, which flowed into the introduction of monochrome grey looks.
For SS24, details were key, with printed snakeskin boots finished with zip detailing from top to bottom, alongside high-altitude hardware. As part of its 50th anniversary celebrations, ICEBERG looked to its archives to revive the ‘Envelope’ bag, being pumped up for modern wear.
The brand was founded in 1974 by Giuliana Marchini and Jean-Charles de Castelbajac, who wished to spice up the Italian sportswear market. It was adopted by English football fans, or casuals in the 80s and 90s, and Garage heads in the 90s and 00s. As a brand, it has a deep subcultural footing, which was channelled into the SS24 collection.
For ICEBERG’s SS24 collection, it gave us looks as ready for a heady night out for its 50th anniversary. It remained true to the brand’s roots while feeling relevant for today, thanks to a series of looks built on its fusion of casual and chic.
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