What to expect from Milan Fashion Week

What to expect from Milan Fashion Week

by Juliette Eleuterio
11 min

See ya London, ciao Milan Fashion Week. We’ve officially made it into leg number three of Fashion Month, and the chaos continues to ensue (except now it’s all in Italian). As per usual, it’s a packed schedule but we’ve mapped out just some of the shows to keep an eye out this season, with creative director debuts at Gucci and Tom Ford. There’s also the sizzling hot DSQUARED2, everybody’s favourite diffusion line Maison Margiela MM6 and the uber camp Moschino. Milan, bring it on.

Onitsuka Tiger – 20/09 (1 p.m. CET / 12 p.m. BST)

Andrea Pmpilo’s Onitsuka Tiger will return to the Milan Fashion Week schedule for its SS24 collection. Known for fusing its Japanese sporting heritage with a fashion-forward design sensibility. Look out for textured layering, a varied fabric selection, and a diverse accessories offering. 

Onitsuka Tiger ©

Fendi – 20/09 (2 p.m. CET / 1 p.m. BST)

When it comes to Milan Fashion Week, Fendi is a definite highlight. Since being founded in Rome in 1925, the brand has carved a name for itself thanks to high-quality craftsmanship and an innovation linked to its Roman roots. Look out or creative director Kim Jones’ eclectic blend of tailoring with streetwear influences this season. 

Fendi ©

Diesel – 20/09 (9 p.m. CET / 8 p.m. BST)

Diesel just gets it. Under the helm of Y/Project founder Glenn Martens, Diesel has received a sexxed-up injection and continues to capture everyone’s attention, especially us. As per usual, Diesel is opening its show up to the public breaking down the elitist barriers of the industry. Make sure to check it out if your looking for your next hot girl summer fits.

Diesel ©

Moncler – 20/09 (9 p.m. CET / 8 p.m. BST)

Moncler, the luxury Italian Fashion House, produces ready-to-wear outerwear with a fashionable take on weather-ready clothing. Expect its signature down to be crafted into womenswear staples such as skirts and dresses as part of its stylish take on versatile clothing. Following the success of the Moncler ‘Art of Genius’ exhibition in London, which unveiled a host of successful partnerships and a Pharrell-designed collection, we can’t wait to see what the brand has in store for Milan. 

Moncler ©

Moschino – 21/09 (6 p.m. CET / 5 p.m. BST) 

Camp and cool, Moschino is the Italian label known for its lively designs, and it always keeps us on our toes. For SS23, we saw inflatables moulded to models as part of its “inflation chic” looks. Expect vibrant colours as part of its sensory display. This season will be the first collection since Jeremy Scott stepped down from the brand last year, marking the start of an exciting juncture for the brand. 

Moschino ©

Prada – 21/09 (2 p.m. CET / 1 p.m. BST) 

Prada is regularly cited as a highlight of the fashion schedule, and for good reason. Elevated, high-end and timeless, the Pradaverse is a thing of beauty. From the invites to the clothes themselves, the Italian luxury fashion house pulled out all of the stops, with a green opaque slime falling from the ceiling, creating last year’s viral moment. With Raf Simons serving as Co-Creative Director alongside Miuccia Prada, Prada’s collection regularly leaves show attendees and worldwide live-stream viewers in awe, as Simons’ love of colour is met with Miuccia’s minimal fusion of traditional styling and modern influences. 

Prada ©

Maison Margiela MM6 – 21/09 (3 p.m. CET / 2 p.m. BST) 

Since 1997, MM6 has taken its conventional approach to womenswear (seen in its unique cuts and print) to a ready-to-wear collection that also honours Martin Margiela’s avant-garde approach to design, that had (and still does) have the fashion world in a chokehold. Look out for wearable, everyday garments with an elevated sentiment. Look for boxy jackets and oversized tailoring as part of the wearable designs. 

Maison Margiela MM6 ©

Tom Ford – 21/09 (9pm CET / 8pm BST)

Tom Ford is no longer Tom Ford – or at least not led by Tom Ford, the designer. Tom Ford, the house, has been handed over to Peter Hawkings, has been a long time collaborator of Ford’s, having worked for him during his helm at Gucci in 1998 before joining the eponymous brand in 2006. While we’re sure Hawkings has his own vision for the brand, a return to Tom Ford-era Gucci infused into the current Tom Ford brand is something none of us would be mad about. In fact, we’re all here for it.

@tomford ©

Gucci – 22/09 (3pm CET / 5pm BST) 

Gucci is also of the many brands that are debuting a new creative director this fashion month. Sabato De Sarno will reveal his vision for the Italian house after a successful in-house FW23 collection. There’s lots that De Sarno can play with – the double G logo, the monogrammed pattern, iconic pieces like the horsebit bag – but what he will focus on will all be revealed in due time. Either, all eyes will be on Gucci – no pressure De Sarno.

Gucci ©

Versace – 22/09 (7:30 pm CET / 6:30 BST) 

Versac-eh, not Versac-ee, is always one to look out for the big-name models. Gigi Hadid opened both the FW23 and SS22 show, its Pre-Fall 2023 show was co-designed by Dua Lipa, and regular show-walkers include Bella Hadid, Kendall Jenner, Naomi Campbell, Irina Shayk, Emily Ratajowski and more. This week’s Versace show is sure to have at least a few of these familiar faces dressed in its dark feminine take on fashion with it girl-approved pumps.

Versace ©

Ferrari – 23/09 (9:30 am CET / 8:30 am BST)

A wildcard of Milan Fashion Week, Ferrari led by Rocco Iannone has an interesting point of view considering the brand’s automobile origins. The brand’s collections are definitely more vibrant colour-wise for its spring-summer shows, often playing with different patterns and Ferrari-logo graphics. Last season showcased a collection that played a lot more with proportions with its exaggerated padded balloon pants, something we hope to see Iannone experiment with more this season.

Ferarri ©

Ferragamo – 23/09 (11:30 am CET / 10:30 am BST) 

Maximilian Davis has been transforming Ferragamo ever since his debut SS23 show where he took over as creative director. We’ve come to see strong tailoring and clean-cut silhouettes from Davis. For SS24, the designer will surely keep building on his already-established aesthetic for the Italian house, showing a range of neutral toned looks as well as a big emphasis on the colour red. Although, since its a warmer-season collection, there might be some experimentation with a colourful palette, just as he did for SS23.

@ferragamo ©

AVAVAV – 24/09 (4pm CET / 3pm BST) 

The master of “expect the unexpected,” AVAVAV’s FW23 took the fashion by storm as the clothes were being ripped off the models when they walked down the runway before the set completely fell apart – all intentionally of course. Knowing the creative director Beate Karlsson, she won’t repeat last season’s trick, but she’ll definitely pull out some non-conventional surprise that will have us all in awe.

@avavav ©

Rave Review – 24/09 (6pm CET / 5pm BST)

Rave Review is one for the girlies. The Stockholm-based brand is now officially part of the Milan Fashion Week schedule and will be debuting their first runway show. It’s going to be a monumental occasion considering their past lookbooks filled with upcycled girl-coded with edge collections. We already see Rave Review receiving raving reviews.

@ravereviewclothes ©

More fashion week content can be found across TikTok and Instagram.  

Written in collaboration with Ollie Cox.

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