London Fashion Week SS24 is a matter of days away, and now it’s speeding towards us with a dashing of luxury courtesy of the LVMH Prize finalist Supriya Lele. Their upcoming fashion show is one of many anticipated moments this September in the London Fashion Week calendar, and now it has been announced that the designer has worked with the heritage British automotive brand Bentley as part of their collection.
Bentley is known for its prestigious and meticulous craftsmanship. Leathers are of the utmost luxury, while build quality is second to none. Supriya Lele explores this in the car brand’s home of Crewe, interacting with the textiles and cars such as the Bentley Bentayga and Bentley Mulliner Bacalar to understand how the marque builds its masterpieces.
Bentley, which sponsors Lele’s upcoming SS24 show, will see its history recontextualised by the up-and-coming emerging designer. Per Bentley, this will include “a one-of-a-kind conceptual piece inspired by Bentley’s heritage design principles and made from Bentley off-cut materials hand selected by Supriya on an exclusive visit to the factory in Crewe.”
The partnership is the latest in a recent string of automotive and fashion collaborations, of which many look at sustainable practices. We’ve seen it with Mercedes-Benz and Proenza Schouler, Virgil Abloh, or Saul Nash, as well as KITH and BMW, Aimé Leon Dore and Porsche, and Palace and the Need for Speed video game. Bentley’s linking with Supriya Lele is the next step, taking automotive aspects to the runway in ways only mega brands (à la Moncler and its LFW showcase earlier this year) could.
Keep an eye out for what’s to come from one of London’s most exciting young designers later this week.
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