Proenza Schouler

Proenza Schouler introduces its first monogram for SS24

Proenza Schouler introduces its first monogram for SS24

by Juliette Eleuterio
3 min

The Proenza Schouler woman is casually chic, doesn’t try too hard but never misses the mark, an understated elegance boasted by the Downtown girlies, which is exactly what the founding duo Jack McCollough and Lazaro Hernandez gave us for SS24 at New York Fashion Week.

This season, there’s a new monogram on the block. It’s a first for the house whose aesthetic has always been rooted in its own iteration of quiet luxury. It took McCollough and Hernandez countless sketches and over three years to conceive this new monogram, surely the one challenge faced by the duo being making something typically loud, quiet.

The monogram, teased pre-show on the brand’s Instagram, is a subtle graphic element made up of two unconnected Ps that come together to create an S. The subtle seal that lets everyone know you’re a Proenza Schouler wearer was seen on knitted jumpers and newly introduced bags.

The lightness of Proenza Schouler’s clothing isn’t just thanks to its stripped-back design ethos, this season we saw it through the choice of fabrics too. An array of flowy, almost sheer dresses came almost floating down the runway. One black number had a cinched waist and overlaid skirts to show off the model’s natural form while a trio of two-tone pieces had draping from the neck down and pleats on the bottom to add shape to the otherwise free-flowing nature. Proenza Schouler is here to dress you for the heatwave we’ve all been melting in.

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Other looks included shoulderless and sleeveless dresses with a cinched effect mid-thigh, finger fishnet dresses shown in both a black and white option, classic leather jackets, trench coats and suit jackets for those chilly summer days we know a thing or two about after this year.
Something Proenza Schouler is able to achieve without fail every year is offer options to both a top exec working woman whose style is as successful as her career as well as the it girl who vacations in Turks and Caicos. One look we’re sure to see all over our Instagram feeds even before the collection drops (probably on Sofia Richie Grainge who was spotted front row at the show) is a rounded collar cropped jumper with the monogram in white paired with smart black straight trousers that feature a peeking denim waistline.

The footwear this season was also worth a double take, with thin-strapped heels with a single-toe loop mostly paired with sheer black tights. There were also thonged sandals perfect for your mid-summer getaway and a smarter option for the office in the form of enclosed black or off-white v-shaped flats and perforated pairs with a hidden knot straight-lacing.

This season marked a new chapter for Proenza Schouler with the introduction of its house-defining monogram, though doesn’t mark a departure from the brand’s signature cool and put-together aesthetic. We were shown a certain type of quiet luxury that exists beyond the trendy nature of the label while still feeling current and up-to-date.

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