Gucci enlisted the renowned photographer David Sims to capture the campaign, and in doing so, the deliverables are peak Italian chic. A green backdrop is reminiscent of the House’s FW23 womenswear runway show, which was designed by a collective team at the Italian label.
When this collection was debuted to the world in February 2023, the glitterati had one question on their lips: could Gucci be Gucci without Alessandro Michele? Indeed it can, serving up an archival digest inspired by key eras for the brand, notably Tom Ford’s FW03 collection.
Gucci has subsequently brought back the sought-after Horsebit Chain bag, which is an elongated oblongular shape harnessed by the Horsebit iconography. Various other retro touches can be found throughout, such as a crystal bralette, near-£12,000 shearling coats in vibrant fuchsia hues, crushed aubergine velvet, fluffy mohair, and detachable crystal-embellished “G” logo brooches.
As for the men, Gucci serves up a medley of Horsebit-applied footwear, crystal “GG”-embellished distressed jeans, nylon bomber jackets, ‘90s sport-infused luxe tracksuit numbers in nylon, satin, or leather trims, and a final lashing of off-duty model undertones informed by tucked-in shirts, big buckle belts, and wide-fitting slacks.
The Fall/Winter 2023 collection from Gucci is available to buy in boutiques worldwide, via Dover Street Market London, and online now. Those wanting more can also catch the campaign video here, while those who are die-hard stans of the brand should keep an eye out for the House’s first collection from Sebato de Sarno, coming later this September during Milan Fashion Week.