Culted Meets: Rain Mueller, the Genesys founder with raving in his blood 

Culted Meets: Rain Mueller, the Genesys founder with raving in his blood 

by Ollie Cox
8 min

Welcome to our newest series, Culted Meets, where we explore the stories of people defining culture. We kicked off with Rain Meuller, one-third of Genesys, the technology-meets-techno club collective, turning everything you thought you knew about clubbing on its head. 

In a world increasingly online, where evading the continuous content vortex is a vital part of our well-being, the need for human connection is greater than ever. And for many, this feeling of escape comes from the dance floor. This is where Genesys, the Paritos Tamang, Anam Maclean, and Rain Mueller-founded club collective, is doing things differently, fusing technology and clubbing together with real-world connection at its core. And it’s doing pretty well. Its most recent event saw a tech meets T-shirt collab with Nigerian-born, London-based fashion designer Mowalola Ogunlesi, but we’ll get to that later. 

We catch Rain on a muggy May Friday afternoon, where gloomy skies appear at odds with the above-average temperatures. He arrives on set ahead of time, following a short cycle from his girlfriend’s East London flat, a space he favours in the run-up to events thanks to its speedy wifi. Despite his intentions to throw the “Rave Of The Decade” in the hours following the interview, Rain appears calm amidst a non-stop stream of last-minute guest-list requests from friends, friends of friends, and the inevitable hangers-on. 

@visualsbynurun / Culted ©

Tamang and Mueller formed Genesys after meeting at Central Saint Martins, bursting onto London’s underground scene, and flooding dance floors with their techo-leaning sound. But Genesys is so much more than your bog-standard club night. “For my whole life, I’ve had an obsession with world-building, and I’ve always been trying to figure out ways for people to experience these worlds,” Rain shares. “My friends and I were DJs in London’s underground scene at the time, and we realised one of the best ways to do that on a student budget was to create an event.” The first Genesys event was held under the railway arches of Brixton’s Arch 555, with the South London venue serving as the first IRL incarnation of the Genesys universe. 

For 20-year-old Mueller, throwing club nights is far from a hazily concocted excuse for a knees up and is ingrained into the fibres of his being. Despite spending most of his life in London, he was born in Ibiza, and was clubbing before he could crawl. “I was born in Ibiza, and my mum tells me she used to take me clubbing in a sling. I definitely have these primordial memories of being warm, safe and having a deep bass rumbling in my chest. I think maybe that is a feeling I’ve been pursuing with Genesys,” he shares with the kind of discreet smile that comes with having one of the coolest intros to dance music. 

Culted ©

This pursuit of this warm familiarity hasn’t stopped Genesys from pushing a new immersive raving experience onto London’s newgen ravers, in a move away from what he calls a “very sad and unimaginative” UK club culture in 2024. Genesys incorporates technology into real-world experiences to create bespoke beat-soundtracked memories. After weighing up whether technology and techno can work harmoniously in a “philosophical battle,” the 20-year-old creative concluded that “if it’s used to obtain a natural and healthy state, then it’s great.” 

Genesys uses technology to induce ravers into trance-like states, loosely inspired by the Khoisan philosophy of the Kalahari region of South Africa, which informs Mueller’s approach to creating dancefloor experiences. Basically, “they engage in this ritual called the ‘Healing Dance.’ Through repetitive movements and repetitive sounds, they can attain a trance state,” mirroring the shared experience on the dance floor. For Genesys, this is achieved through blinder effects, which help to mould human cognitive behaviour to music. “I think with Genesys, what we’re trying to do is use this technology to enhance the trance state,” he explains. “I want Genesys to be the trance ritual of London in 2024.” 

Mueller’s relaxed and calm demeanour extends well into our conversation, where he speaks with confidence, likely stemming from a self-belief in Genesys, and the unique cultural contributions it makes. With Central London’s HERE at Outernet, a 2000-capacity venue filled with followers of Genesys, and a host of high-profile events under his belt, this controlled and put-together demeanour reflects a dedication to his own Genesys manifesto: “Destiny. Blood. Ecstasy.” 

The line-up of Genesys’ most recent event was solid and symbolised a burgeoning and ever-growing respect from the UK scene. Mowalola, DJ Dougal, Yung Sherman, Coucou Chloe, Damon r, and Yawning Portrait all took to the decks, spinning an intoxicating web of four-to-the-floor goodness to Geneysis’ troop fashionable followers. The event also saw a collaboration between London designer and performer Mowalola and the event’s partner and technology platform

@visualsbynurun / Culted ©

A limited edition run of Mowalola “Sex”  T-shirts was available through a one-off QR code that could be scanned at the event. The move was part of an effort to offer something outside of the online ecosystem. “You can find everything online these days. You can meet the love of your life online. You can have friends that you’ve never met online. I think it’s really important that there are some things that only exist via real life. The only people who are going to be able to wear these tops are the people who were there. You can’t order it online. I think people enjoy being able to say ‘I was there.’” 

Rain’s relationship with Mowalola moves beyond exclusive merch releases, being the product of an authentic relationship built on mutual respect. “I’ve known her since I was 15. I used to sneak into CSM parties, and she’d be like ‘what are you doing here.’ She’s kind of like a big sister figure. She really believes in what we’re trying to do, and she really gets it,” Mueller reveals. 

@visualsbynurun / Culted ©

These creative partnerships aren’t exclusive to those behind the decks, extending to the Genesys community. “I’m so honoured to say that everyone who attends Genesys is a very interesting person and has a lot to offer creatively,” he shares before citing the experience of hearing of countless collaborators who have met on the Genesys dancefloor. After slowing the pace of conversation, Rain surmises Genesys’ contributions to youth culture. “It’s a place where great young minds can come together and align, and really amazing relationships have been forged there.” 

At a time when UK nightlife venues are shutting at an alarming rate, with 396 nightclubs closing between March 2020 and December 2023, Genesys’ loyal following of inspired club kids is a promising addition to London’s after-hours scene. But when asked what the future looks like for Genesys, Rain supplements visions for the future with the familiar anxieties felt by many young people. “Genesys right now is admittedly an event, but that isn’t our long-term ambition for it. We want it to be so many other things. At this stage, with the budget that we have, the easiest way to communicate a narrative and to get people in a room is an event,” he asserts before softly reflecting on the current creative landscape: “If you look at a lot of art and culture coming out of our generation, it’s retro. We’re referencing what we liked when we were five, ten. We’re referencing the ‘90s or ‘00s, and I’m not exempt from that. In a hopeful world, I want Genesys to be able to continue to incarnate through different mediums. I think Genesys is a spirit, it’s a thoughtform, and if you drop it into any medium, it’ll propagate and be inherently Genesys.” 

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As our conversation draws to a close, Rain’s phone reverberates with the non-stop notifications that come with throwing events of this scale. Rain’s contributions to Genesys are the product of an “open to anything” approach to his craft and a fearless pursuit of excellence outside of the status quo. He leaves with the same calm demeanour he entered with, cloaking his fiery ambitions of throwing the “Rave of the Decade” in only a few hours. Did he succeed? Only time will tell. 

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