SHOPPING SMALL BIZ’S WITH MIRA AL-MOMANI
Shopping small is a major concern nowadays, for those who want to shop sustainably, ethically, and are tuned in to the wonders that small businesses can offer. In fashion, this is becoming more and more evident – with luxury brands often looking to independent designers for inspiration (warranted or not) as well as tapping them for major collaborations.
Someone who knows this all too well is CULTED favourite, Mira Al-Momani. Focusing on sustainability, small businesses and quirky luxury fashion, Mira’s keen eye for styling and content creation has earnt her a loyal following and widely appreciated voice in the fashion industry – as well as just being a great person all round. We caught up with her to get her top picks from small businesses at the moment – scroll to find out a bit more about her, and cop her selects before they blow up.
Hey Mira! So how did you get into styling and content creation?
I’ll be honest it was more of a trip than a walk into the content creation world for me. The pandemic changed things for a lot of us. I’d just graduated from Leeds and moved back home, working part time at Anissa Kermiche. It was the perfect combination – just enough cash to buy nice clothes and absolutely nowhere to wear them. So I started taking pictures of myself!
You focus on sustainability and small businesses – how did you arrive at this niche, and why is it so important?
I’m gonna hold my hands up here and say it’s not something i’ve always focused on! The pandemic put things into perspective for me. I started to build connections with emerging designers and it really got me thinking about how my clothes were being made and where I was choosing to spend my money. It’s a lot of hard work, making clothes! If a top’s on sale for 1p, someones not getting paid…
What’s your favourite outfit you’ve worn in the last 2 weeks?
Definitely my outfit for Gareth Pugh’s ‘This Bright Land’ at Somerset House! Denim skirt, a black tank and JOOTS (jean boots). Comfy cool, my favourite kinda outfit. My huge Bottega sunnies definitely added a lil wackiness to the look.
Give us your top 3 styling tips.
- Wear what you want
- Don’t take yourself too seriously
- YES crocs are hot
What’s something that you wish you knew when starting out?
BALANCE. Don’t let social media take over your life! Yeah it’s fun, but so are so many other things (like Rowan’s on a saturday night).
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