Dancehall music legend Popcaan has teamed up with British shoemaker Clark’s Originals for a Jamaica-meets-England collaboration. The partnership sees the musician bring his unique sensibility to the classic Wallabee boot silhouette, nodding to Clark’s prominence in both countries.
Pocaan cut his teeth in the dancehall genre, rising into the spotlight in the 2010s as a protégé of Vybz Kartel before establishing himself as a solo artist. His own work has led to him being nominated for a Grammy Award for Best Reggae Album and winning the Jamaica Music Award twice. He has also worked with a host of award-winning artists, including Drake, Jamie XX, Pusha T and Giggs.
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The collaboration sees the musician rework the Wallabee Boot in butter-soft suede, finished with a statement camo motif in tonal red. His “Unruly” branding is interspersed throughout the striking pattern and emblazoned onto the midsole. The vamp and collar are dressed in a contrasting black hue.
A promotional campaign for the shoes sees the Dancehall star and his Mercedes-Benz G-Wagon head into the depths of rural Somerset, giving a flock of sheep the first preview of the collaborative style. The singer calls out to his four-legged friends to assist him on his quest to find the Clark’s Originals store. We see the music mogul frequent tea rooms, ask for directions, and finally get into the factory to see his creation come to life. The soundtrack switches between a mediaeval-style backing track and reggae.
Despite Clark’s Originals’ British roots, the brand has a strong footing in Jamaican culture. It is favoured by the nation’s musicians and is often referred to in music. Vybz Karel dedicated three songs to the shoes, even naming a track after them.
The Popcaan x Clark’s Originals release is available to shop now on the Clark’s webstore and select retailers.
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