NEVER FADE

‘NEVER FADE’ WANTS TO TALK ABOUT MENTAL WELLBEING THIS LFW

‘NEVER FADE’ WANTS TO TALK ABOUT MENTAL WELLBEING THIS LFW

by Becca Ahern
2 min
NEVER FADE
CULTED©

In light of London Fashion Week being held digitally for yet another season, Never Fade London is hosting a collaborative fashion activism project in partnership with research collective Colechi. Taking place from the 20th and 22nd February, the project aims to highlight and bring mindfulness and well-being back into the conversation within the fashion industry. 

Never Fade, is a concept space and menswear brand, which also aims to operate as an incubation programme for emerging creatives in fashion, art and tech. This event is relevant for an industry which is often criticised for the negative impact it has on its workers’ mental wellbeing. 

The event, which will take place on Clubhouse, will see 18 industry professionals speak over the two days. Talks and forums will focus on wellbeing, meditation and similar topics. “The format is to have a panel of experts from the industry along with experts in emotional intelligence and life coaching to discuss freely with our community of emerging creatives,” Never Fade says in a statement.

Never Fade hosted ‘Turn Me On London’ at men’s fashion week last February, which featured over 27 fashion and lifestyle brands. This year, they “recognise the opportunity to bring mental wellbeing into the centre of conversation” and hope to socially impact their community.

Some of the creatives speaking on the panel include Domi Perek, sustainability activist and producer for Condé Nast, body-positive stylists Kerry Wilde and Jodi Muter-Hamilton, founder of Project2030 and host of the sustainability focussed podcast Black Neon Digital. 

The event kick starts at 5 pm (GMT) on the 20th of February on Clubhouse. 

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