WHAT IS CLUBHOUSE, THE INVITE-ONLY SOCIAL MEDIA APP?

WHAT IS CLUBHOUSE, THE INVITE-ONLY SOCIAL MEDIA APP?

WHAT IS CLUBHOUSE, THE INVITE-ONLY SOCIAL MEDIA APP?

by CULTED
2min

Clubhouse is a brand new and exclusive social media app that has not yet been released to the public. With members such as Drake, Virgil Abloh, Jared Leto, Kevin Hart and Oprah Winfrey, everyone is trying to get on it. However, it is not so simple, as the app requires a current member’s invite link to be able to sign up.

It took only one month after its launch in April 2020 for the app to reach a $100 million valuation and it currently has more than 600,000 users. The appeal is a hit with celebrities and young Silicon Valley entrepreneurs looking to network inside and outside their niche. In addition, the privacy this app holds enables high-profile people to speak freely without a potential press outrage.

So, what is Clubhouse really all about? Essentially, Clubhouse is a chat room app in which members can create or join any ‘club’ to discuss and debate different topics from racial injustice and feminism to technology and beauty. Any and all topics are talked about within these ‘clubs.’ This app though has a few key differences to the current social media platforms we are all used to. As a platform which values conversation over content, Clubhouse has named their most followed users ‘moderators,’ rather than the already-coined term ‘influencer.’ In addition, this social medium prioritizes audio communication, a relatively new concept as visual and written communication are most often the preferred method of currently popular social media. This allows its users a more personal, in-depth and clear way to share stories and opinions.

Although only being months old, Clubhouse has already had its fair share of controversy. The app had not included extensive anti-harassment and anti-hate speech rules & guidelines until October, seven months after its creation. Conversations violating these guidelines reportedly took place in the past, as The New York Times writer Taylor Lorenz affirmed. However, the app has tried to rectify its past mistakes, now enabling moderators to mute or block ‘clubs’ which are believed to be in violation of these new rules.

Once the app goes public, anyone will be able to register without an invite link. However, no date has been announced in regards to the public release. As stated on their website, “we are still in private beta but we’re working hard to open things up soon.”

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