LOEWE has used 3D printing to mould and produce seamless leather pieces that echo Polly Pocket’s interchangeable wardrobe — gummy texture, pastel colours and all.
The items, which include a jacket, top, shirt and mini skirt, were first debuted on the women’s runway. They are created using a 3D printed mould and are accompanied by other items in wool, cotton, cashmere and silk in pastel pink, mint green and powder blue to create a life-size Polly Pocket wardrobe.
The Fall/Winter 2023 campaign was shot by legendary fashion photographer David Sims, showcasing the strappy dress in Viscose, accessorised with the Spanish fashion House’s new Squeeze bag, which offers textured contrast to the Polly Pocket collection with ruched detailing and a gold doughnut chain.
The seamless garments, designed by Jonathan Anderson, worked as part of a collection with simplicity at its core and serve as a testament to the wide-ranging influences which inspire him. Anderson is known to look beyond fashion for inspiration, being well-versed in the world of art, and for FW23, he can add the “it” toys of the ‘90s to his list of influences.
Since taking the helm at LOEWE in 2013, Anderson has turned the LVMH-owned label into a $1 billion brand, reflected in June’s Lyst Index, where LOEWE was ranked the hottest brand in the world.
The LOEWE Polly Pocket collection is available to shop now on the LOEWE webstore, with prices ranging from £725-£2950.
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