Mia Khalifa just closed KNWLS Spring/Summer 2024. Iconic, we know. But beyond just tapping one of the world’s most influential fashion starlets (given her credentials of late, having modelled for Heaven by Marc Jacobs, Aries, and Shoreditch Ski Club, and starting her jewellery brand Sheytan), KNWLS has proven it fully understands its audience. When a brand does this, it’s often a sign of confidence — something that makes the audience go, “Ah, yes, I know that girl.” That girl is Mia Khalifa, the it-girl about town, the rebel, and anyone that has a clue about fashion.
Khalifa’s look was the most subdued of them all — she wore a suede navy dress with a slit in the leg and the hip. Nothing more, nothing less. But she served it nonetheless.
Elsewhere, KNWLS maintained its hype status with evolved signature pieces. They utilised shearling to create a body vest, and when paired with baby blue leather shorts and matching buckle-equipped boots, it transformed from utilitarian into a masterclass in styling. This theme persisted throughout their collection, whether it was combining an elongated tank top with a mini skirt, pairing a black mini dress with a matching bag, or showcasing the jersey dress in a washed-out black finish complete with a hood, all to emphasise KNWLS’ edgy and sultry aesthetic.
KNWLS presented a lace dress that exuded peak Y2K goth girl sensuality, as well as a fringed little black dress that employed trompe-l’oeil to craft an optical illusion of movement — both physically and deceptively — with a viral impact.
Why? Because as soon as the show commenced, phones were drawn out, capturing content. This exemplifies the cult appeal of KNWLS, a brand that excels in orchestrating a show and seizing the moment.
Take a look at some of the collection above. You can find more London Fashion Week content on Culted online, on Instagram, and on TikTok.
See: Masha Popova SS24 “MONSTER” runway.
Photo Credit: Eric Brain / Culted
