Mia Khalifa is awakening the devil in you with her new jewellery brand

Mia Khalifa is awakening the devil in you with her new jewellery brand

by Juliette Eleuterio
2 min

Mia Khalifa is a fashion girly. And she’s not just a celebrity-turned-model (shoutout that Aries photo zine though) who makes her recurrent front row fashion week appearances, she’s a business owner and tastemaker.

With her business partner, creative director and designer Sara Burn, Mia Khalifa has launched her own jewellery and lifestyle brand called Sheytan. Meaning “devil” in Arabic, Sheytan is a direct manifestation of Khalifa’s own personal style and Lebanese heritage, designed between London and Miami.

Sheytan©

The name might be slightly dark but the brand’s ethos is actually far from that. With Sheytan, Khalifa creates pieces that are meant to be worn “with pride”, and is a celebration of self-expression. With necklaces, waist chains and bracelets which are now all available online, Sheytan is for the ones who want to feel sexy in an empowered way.

Sheytan©

Mia Khalifa’s journey in the spotlight has been one we’ve all been witness to, but now the cultural icon is taking her image into her own hands. Khalifa’s domination of the fashion industry is only just beginning and Sheytan is her empire.

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