We’ve all seen the iconic KENZO tiger emblem, but their new capsule collection aims to help them out in real life, too. This will be the brand’s third collection in collaboration with WWF, aiming to aid in tiger conservation efforts and ultimately to double the amount of wild tigers in the wild – which stand at only 3200.
The collection will feature the classic KENZO tiger along with other big cats, splashed across an array of essentials. Sweaters, T-Shirts and knitted jumpers will take precedence, all made organically. Aside from raising awareness, the brand will be donating $10 USD for each piece sold, up until the end of 2022 – the timeline set to double the number of tigers in the wild from 2010 levels.
2022 is also the year of the tiger in the Chinese lunar new year, intensifying the deadline to save the threatened species. The collaboration forms part of a broader partnership between KENZO and WWF, as they work together to improve the sustainability of the cotton supply chain and freshwater footprint.
After Nigo’s newfound appointment as KENZO’s creative director, KENZO and tiger fans alike will be glad to see the continuation of the brand’s collaboration with WWF – whether that’s for the garments, species, or most probably both.
Shop the collection, and save the tigers on their website and in worldwide KENZO stores.