An iconic sneaker in a new font: meet the Air Jordan 1 Low OG ‘Shadow’

An iconic sneaker in a new font: meet the Air Jordan 1 Low OG ‘Shadow’

by Robyn Pullen
3 min

This month, Jordan Brand is updating its most iconic style of kicks with the release of the Air Jordan 1 Retro Low OG “Shadow”. Reviving its classic sneaker silhouette, the AJ1 Low, with a contemporary yet premium edge, the brand’s new drop takes a heritage colorway and delivers it in a Low for the 2024 sneaker-sphere. Let’s take a closer look at Jordan’s newest drop, from its origins on the basketball court to its updated new look arriving later this month.

Jordan©

The Air Jordan 1 Low was first revealed in 1985 in a moment of sneaker history we’re all familiar with, when Nike took a chance betting on NBA rookie, Michael Jordan. Since then, the sneaker’s become iconic on and off the basketball court, fast becoming a staple in the wardrobes of sports stars, musicians and fashion heads alike. 

Michael Jordan’s first ever signature shoe, the AJ1 Low, is now a cult item of footwear partly because of its controversial heritage in basketball, earning the nickname “Banned” in the 1980’s because of the $5,000 fine Michael Jordan would get from the NBA every time he wore them. But this isn’t why the shoe has kept its icon status even up until today. 

Jordan©

The AJ1 Low became an all-time favourite sneaker because it passed the test of time for more than just its clout; the real reason fans still love the silhouette today is because it really is just that versatile, durable and comfortable.

For this reason, the Air Jordan 1 Low “Shadow” is a new take on a familiar sneaker within the Jordan family. Whilst it sticks to the tried-and-tested silhouette of the AJ1 Low that fans of the brand already know and love, the “Shadow” arrives with an elevated edgebringing back the OG colour palette in premium materials.

Jordan©

Giving a fresh expression to an all-time favourite, the AJ1 Low “Shadow” arrives in a clean black and white colourway, with the iconic Jordan Brand wings logo at its heel. The use of premium leather and textile materials in the shoe’s upper ensures a light and durable fit, and an encapsulated Air unit provides lightweight cushioning for additional comfort.

In fact, in the Air Jordan Low “Shadow”s new campaign featuring Mexican-American artist Runsy, we see her wearing them how they’re meant to be worn: comfortably. Against the backdrop of Runsy’s studio, she talks about how the wearable off-court silhouette allows her to stay feeling active and be creative in her studio for longer. 

Keep an eye out for more info on the Air Jordan 1 Retro Low OG “Shadow” dropping later this month.

Featured image via Jordan©

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