Jacquemus said “LA CASA” es tu casa for FW24

Jacquemus said “LA CASA” es tu casa for FW24

by Robyn Pullen
5 min

Did Jacquemus just present the most FOMO-inducing fashion show ever? The French label’s super exclusive 15-year anniversary Capri showcase for Fall/Winter 2024 is definitely a contender. In February, Jacquemus took to Instagram to reveal the show location, which was the cliff-top Casa Malaparte, a spot that is widely considered a beacon of Italian modern and contemporary architecture.

And you already know Jacquemus brought the big hitters out, with guests arriving by boat ahead of the event. Jennie Kim walked the runway, Gwyneth Paltrow rocked up in style to join an army of IT girls and boys, including Manu Rios, Peggy Gou, Ghali, Rosie Huntington-Whitely, and Aron Piper. It was sunny, it was chic, and it was Jacquemus to a tee. Check out the rundown below.

A show worth a hundred steps
Jacquemus©

Steps, steps, and more steps. That was the name of the game for Jacquemus FW24, as models ascended and descended the gorgeous and somewhat treacherous terracotta steps at the remote show location (in heels, anyway). Hats off to the models for this mega feat of fashion mountaineering. 

Blank spaces and cutouts
Jacquemus©

Whilst the space filled is usually a focal point of fashion shows, Jacquemus put an emphasis on space left empty. Cutouts on dresses which revealed features usually hidden beneath fabric were loose, airy, and sensual, tying in nicely with the clean circular cut-out handles on bags models carried. Whilst the colour, structure, and style of Jacquemus FW24 collection was beautiful, the space it left empty said almost as much.

Bags bags bags
Jacquemus©

You know the score. Jacquemus show = loads of banging bags. FW24 saw Maison nice us with structured leather carryalls in sizes XS to XL in a range of pastel hues and varying sizes. We also saw a selection of beach-ready bags in wicker, with perfectly circular handles.

The chicest headscarves
Jacquemus©

Many of the models at Jacquemus’ show appeared wearing headscarves, like the ones that’d fly off an actresses head when they sped off on a moped at the end of a classic Italian movie. In bright, bold colours and sheer materials, the headscarves pulled on the iconic aesthetic of Capri where the show was set, and the vintage fashion styles the region’s famous for.

Jennie walked the runway
Jacquemus©

Just ahead of Jacquemus’ show the brand posted a couple clips of BLACKPINK’s Jennie Kim in Capri, wearing a red, towel-style dress. So it came as little surprise that she walked the runway later that day (we kind of speculated she’d either do that or perform afterwards).

Colours of the Capri coast
Jacquemus©

The colour scheme of Jacquemus’ FW24 collection pulled on the surroundings of its show space, the Capri coast, which translated into a collection of bright blues, crisp whites, and buttery yellows, contrasting with pops of red and terracotta with added bite.

Square-toed mules & dual heeled sandals
Jacquemus©

The footwear range within Jacquemus’ new collection featured two main characters: its double heeled sandals (which we’ve seen before) and a new offering in the form of a range of square-toed mules. Particular favourites among these were a pair of mules in zebra-print, and the dual heeled sandals in two contrasting shades. 

Collars popped off
Jacquemus©

Broad shouldered shirts in crisp clean colourways appeared on Jacquemus’ runway with a unique feature: the collars popped away from the neck. Appearing to be untucked and standing on edge on one side, the asymmetric style of the collars added a casual flair to an otherwise pretty tailored silhouette.

Featured image via Jacquemus©

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