HIROSHI FUJIWARA X MONCLER GENIUS: POP CULTURE MEETS THE OUTDOORS

HIROSHI FUJIWARA X MONCLER GENIUS: POP CULTURE MEETS THE OUTDOORS

by Juliette Eleuterio
2 min
Moncler©, Hiroshi Fujiwara©

Collaborator since 2018, Hiroshi Fujiwara is back again for his take on the outerwear brand’s collaborative initiative Moncler Genius. The 7 MONCLER FRGMT HIROSHI FUJIWARA 2021 drop sees Fujiwara’s sharp pop culture expertise meet Moncler’s outdoor heritage, adding in womenswear to their collection for the first time.

The collection offers a range of bomber jackets, shorts, dresses, skirts, bucket hats and beanies all true to Fujiwara’s signature dark aesthetic. We also saw graphic tees and hoodies, as well as a puffer jacket featuring the slogan “WORLD OF MONCLER”, straight out of the streetwear genius’ design world.

Alongside the collection, the pair have also released a short film conceptualized by Fujiwara and directed by ODD JOB, capturing the city’s nightlife. Japanese actor Tomoshia “Yamapi” Yamashita leads the monochrome short as he enters the underground club scene.

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7 MONCLER FRGMT HIROSHI FUJIWARA 2021 will be made available July 7 on Moncler’s website as well as stores worldwide.

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