With 5 boundary-pushing collections under his belt (and hopefully many more to come), Craig Green has become a frequent collaborator with Moncler Genius; Moncler’s initiative which brings together progressive designers to give their interpretation of the brand’s core values. SS21 sees the two joining forces for yet another compelling nature-centered collection.
The collection was inspired by our relationship with the outdoors. Celebrating a “renewed freedom of connection with the elements”, the British designer explores and highlights the propelling possibilities of nature.
To help us tackle the trials and tribulations of the elements, Green engineered an array of utilitarian outerwear pieces such as zip-up windbreakers and lightweight jackets made from cotton and nylons. The collection also includes a jacket made from ECONYL®️, a regenerated nylon derived from ocean and land waste. After all, a clean environment as well as practicality and wearability are essential for outdoor adventures. And Green has us covered.
Shot by photographer Dan Tobin Smith, the collection was first captured on sculptural rafts centred around a new monogram. A symbol of 5 Moncler Craig Green, the monogram features “thick coiling lines” creating “a zoomorphic effect”. Ressembelling an amphibious creature, the “intentionally ambiguous” monogram represents “symmetrical structures in nature and harmony with the environment”. Photographer Ben Toms and fashion stylist Robbie Spencer then joined Green on Osea Island, a mysterious tidal island near London, to capture the collection in its watery essence.
The heart of the collection was finding the balance between contrasting elements and materials. Transparent and opaque, quilted and smooth, matt and shiny, water and land; the collection embraces both ends of the spectrum.
Craig Green has created yet another pragmatic and reflective collection, while making us all dream of our next boating escapade. Or simply being in a different environment than our homes.
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