G-STAR and The Nightmare Disorder are bringing denim to drag 

G-STAR and The Nightmare Disorder are bringing denim to drag 

by Ollie Cox
2 min

G-STAR and The Nightmare Disorder are fusing drag and denim in a killer coming together of Amsterdam’s creative community. The collaborative project sees the Dutch costume design studio work with the denim giant after they were approached to create three unique looks for three different drag queens. 

In a video campaign Benj Nijenhuisi and Nemo Cheminée discuss the meaning behind each look. Envy Peru’s ensemble, titled “Disco Dreamer” nods to the ‘70s and the era of Bob Mackie and Cher in her outfits. The spirit of disc was reflected in a feathered headpiece, where studded denim was used to craft a corset, and skirt. Shea Couleé’s “Trophy Gown” outfit centred around the idea of creating a statuesque trophy, where denim’s rigidity was used to offer structure in a floor-length evening gown. Hungry’s outfit looked to the city and its movement, where multiple legs and arms moved through the same body, where a literally two-faced mask offered an air of mystery in an “Anatomical Distortion.” 

When it came to designing the outfits, there was meticulous attention to detail, where The Nightmare Disorder would “look into what the queens have done and try to understand their aesthetics … Design wise, [it would] always begin with a corset. The corset is the core of everything. It’s the foundation, essential for supporting the weight of the garments.” 

The collaboration combines G-STAR’s expertise in denim and Nightmare Disorder’s fearless approach to fashion. The Dutch design duo described how they brought G-STAR’s denim into the design process, stating: “We think about what kind of environment this person is living in. It’s much more about storytelling than simply selling a product.” Nightmare Disorder looked to the theatre of early ‘00s couture shows. Their latest project with G-STAR demonstrates their creative flair, where denim can be designed with a couture-like delicacy, and attention to detail. 

Cover image: G-STAR ©

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