Friday Roundup: LOEWE Perfumes drops new scents & Chief Keef’s threeway collaboration

Friday Roundup: LOEWE Perfumes drops new scents & Chief Keef’s threeway collaboration

by Juliette Eleuterio
12 min

Just like that, another week has come and gone, but before we fully embrace the weekend, it’s time for your Friday Roundup. This time around, we’ve got some newness from LOEWE Perfumes and a stellar collaboration between Chief Keef, Ed Hardy and Unknown London. Lost Village announces its 2024 lineup while Deliveroo is in its feels for Valentine’s Day. Keep reading to stay updated on all things fashion and culture that went down this week.

LOEWE Perfumes goes au naturel for its new scents

If you’re in the mood to bring a bit of the outdoors indoors, look no further than LOEWE Perfumes. The scented branch of LOEWE is releasing its Spring home scents, looking to nature for inspiration. Already released is the Mushroom ceramic candle, the wax candle holder and the home scent, ranging between £85 and £354. The Agua Drop perfume has also been released in a first round of springtime scents, with a floral overtone and notes of bergamot and orange flower. Head over to LOEWE Perfumes’ website if this tickles your fancy.

Deliveroo is celebrating Valentine’s Day with “Love Bites”
DELIVROO ©

Foodies rejoice, as Deliveroo presents itself as the unexpected Valentine’s Day plug. To celebrate the romantic day, the delivery app is launching the “Love Bites” collection. All your favourite restaurants are celebrated in this 5 piece collection, which includes golden charm necklaces that embrace some of Brits’ favourite takeaway places, such as Wingstop, Eggslut, Shake Shack, Oowee Vegan, and Homeslice. For a chance to win a necklace, place an order of £15 or more at any of these restaurants, between February 7 and 14, one the app or online.

Chief Keef x Ed Hardy x Unknown London is here

American rapper Chief Keef embarks on a belter of a collaboration with the tattoo-obsessed fashion label Ed Hardy and the cult streetwear brand Unknown London. After over a year of back and forth, the threeway collaboration came to life through graphic hoodies, tees, jackets and accessories. It debuted during a Paris Fashion Week pop-up on January 19 and followed by an online release on the 28, which sold out within minutes, which comes as no surprise. 

ETRO taps AI for its new campaign
ETRO ©

Creative Director Marco De Vincenzo tapped digital artist Silvia Badalotti to create ETRO’s latest campaign, with the help of artificial intelligence. Beyond where our imagination takes us, the new campaign enters into a human-to-machine creative conversation, resulting in synthetic images that mimic the sensibility of a painting. Ironically, nature is a central theme to the collection, as AI-generated visions of birds and trees serve as an accompaniment to digital models wearing pixelated versions of ETRO’s offering.

And the Lost Village 2024 lineup has arrived

Festival lineup announcement season is upon us and Lost Village is the latest to unveil its roster of talents. The four-day festival, which will run between August 22 and 25 in the depths of Lincolnshire forest, will blend musical and cultural experiences. The community-driven event will welcome the likes of Maribou State, The Blessed Madonna, Jyoty, Yaeji, SG Lewis, and Floating Points, among others. Grab your ticket here before they’re all gone.

Holzweiler shows us the best of Norway for PS24
Holzweiler ©

The Scandinavian-born fashion brand Holzweiler showcases Norwegian elegance to a T for its Pre-Spring 2024 campaign. From the cobbled city streets to the water-fronted rocky beaches, Holzweiler taps into the Norwegian grey backdrops to highlight its neutral coloured mid-season collection. Inspired by traditional agricultural practices, the brand’s collection takes after earthy tones, seen in its Freike Coat, Cocoon Bag, and Bessegen Down Jacket, which are now all available online.

Guy Remmers stars in Jimmy Choo’s latest campaign

For its Spring 2024 Men’s campaign, the luxury fashion and footwear brand Jimmy Choo turns to British actor, Guy Remmers, to model its new line. Set in London, Remmers can be seen wearing pastel-coloured and graphic-printed pieces in a series of images shot by Anton Gottlob and styled by Ben Schofield. Carefree and creative, the campaign highlights hero products such as the MARLOW MOCCASIN and the SAMMY BOOT, as well as the FINNION MONKSTRAP and the N/S TOTE. Head over to Jimmy Choo’s website to discover the full men’s Spring 2024 offering.

WASTED Paris launches its “Blind” collection for SS24

WASTED Paris, is looking to the early 2000s for its SS24 collection, “Blind,” blending hip-hop codes with metal aesthetics to create hybrid silhouettes. Lookbook shots showcase the graphic-heavy collection against a deep red backdrop, where barbed wire-style and spider appliques are seen across heavyweight leather jackets and bucket hats, as well as athleisure-style tracksuits. Head to the WASTED Paris website to shop the collection now. 

Prototypes drops its Series 06 campaign
Serie 06 ©

The Swiss fashion brand known for its efforts in upcycling, Prototypes, has just released its Fall/Winter 2024 campaign, showcasing its Series 06 collection. Muddy football jerseys and hoodies with extended shoulders come together for this campaign in an exploration of Britain’s working class and its love of sport, created from upcycling old materials. Prototypes Founders Laura Beham and Callum Pidgeon have been making their mark on the industry since taking on this project in 2021, with co-signs by Ye and experience with Demna during his time at VETEMENTS, and show no signs of slowing down.

JOHNLAWRENCESULLIVAN is releasing its FW24 lookbook 

For Fall/Winter 2024, JOHNLAWRENCESULLIVAN turned to the German architect and furniture designer Ludwig Mies van der Rohe, as well as artist Donald Judd’s “Stacks” for creative inspiration. JLS took a particular interest in the idea of stacking, naming its collection “STACK.” This stacking technique is made evident in this season’s offering through double-layered bomber jackets, double-collared and double-tied shirts, and triple-layered denim skirts. 

Tommy Jeans is redefining denim
T

As part of its Spring/Summer 2024 offering, Tommy Jeans is combining Americana prep and West Coast-inspired sports influences, seen across products including bomber jackets and loose-fitting jeans, as well as modern takes on cricket jumpers and Oxford shirts. The campaign sees Nelson Gariba, Mia Regan, Kit Price, Kicki Yangz and Dahana De Caro captured by NYC-based photographer Tyrell Hampton

Dover Street Market is back open

Following its SS24 seasonal changeover, your favourite designer’s favourite shopping destination, Dover Street Market London, is back open for business. As expected, there’s loads of Comme des Garçons and some DSM exclusives from Always Do What You Should Do, as well as activations from Barriers and SOLDIER. Get down and get on it while you can, because these won’t stick around for long!  

Wine enters the metaverse with Crurated
Crurated ©

Founded in 2021, Crurated has been disrupting the wine industry, and its latest event in Milan last week was a testament to the future of alcohol consumption. Crurated is a members-only wine platform, connecting wine lovers through the Metaverse. Forget your traditional physical wine cellar, as Crurated is offering an interactive, digital cellar, where customers can browse through rare and vintage bottles, exclusive to the platform, through a personalised offering tailored to each customer. If you aren’t watching this space yet, you better get on it.

ROA is decking us out for the Dolomites for SS24
ROA ©

For SS24, ROA is establishing its sense of identity in a changing world by celebrating its origins in the native soils of Trentino Alto Adige in the Dolomites. For the release, the Outdoors-inspired label tapped photographer Anders Edström, who is known for his exploration of time, memory, and our relationship to capture the products worn in the wild. A selection of the brand’s weather-ready apparel, including padded liners and sherpa vests, ready its wearers for the elements. Later we see models enjoying time spent outdoors, nodding to the spring of adventure at the heart of the brand. The brand’s latest offering also sees a loafer released, incorporating ROA’s rugged designs into the classic slip-on design, and we can’t get enough of them. 

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