Burberry and Harrods are turning the town blue 

Burberry and Harrods are turning the town blue 

by Ollie Cox
3 min

Burberry has launched a month-long takeover of Harrods for a belter of a British collaboration. To celebrate the occasion, the legendary London department store, which is celebrating its 175th anniversary this year, will be lit up in Knight Blue every evening for the whole of February.

From the street, Brompton Road will be brought to life with Burberry’s spirit of exploration as Harrods’ legendary awnings are reimagined as peeled-back tent canopies in seasonal Burberry Check. The store’s ornate windows are decorated with guy ropes, draped waterproof fabrics and carabiners, furthering the theme of adventure. 

Inside, the experience continues as guests are able to explore the Burberry Camping Corner, where outdoor accessories, including a Burberry Knight bottle opener and hot water bottle are available. It will also offer a limited-edition orienteering map of Knightsbridge and a chance to pick up a slice of Romney’s Kendal Mint Cake, a popular snack for explorers.  

The activation will see the launch of an exclusive collection of more than 40 Burberry pieces exclusive to Harrods across two pop-up spaces at Door 6 and Door 9, as well as on the online store. Highlights include a new Knight bag crafted from nappa leather, new iterations of the Chess and Rocking Horse bags, new colourways of the Box sneaker and exclusive eyewear styles. 

Daniel Lee, Burberry’s Chief Creative Officer, shared what it meant to work with the legendary shopping space. “We are excited to be collaborating with one of the world’s most celebrated luxury department stores. Bringing together two iconic British brands by designing a capsule collection with products exclusive to Harrods and creating an experience in-store.” 

To complete the takeover, Harrods’ iconic green men are being decked out in Knight Blue Burberry Check outfits. The pattern was first introduced by Daniel Lee as part of the Spring 2024 collection and marks the first time the uniforms have been changed in the store’s history. 

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Burberry and Harrods is as British as beans on toast, tapping into the heritage of both brands and aligning with Burberry’s recent campaigns, which have been fronted by a range of British icons from King Krule, Damon Alburn, Mary Berry, and Ramla Ali to name a few. 

The Burberry Harrods takeover will run from February 1-29. 

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