A.P.C. SELF-CARE is curing your seasonal blues

A.P.C. SELF-CARE is curing your seasonal blues

by Robyn Pullen
2 min

January might be over (finally) but most of us are still in a self-care slump. If you’re feeling like the combination of wet weather and dark days is taking its toll, then look to A.P.C.’s new launch, titled A.P.C. SELF-CARE.

The Parisian ready-to-wear brand known for its clean logo, iconic collaborations, and flawless designs has just revealed a new direction for 2024. Heading into the beauty sphere, A.P.C. SELF-CARE is exactly what your bathroom counter is lacking.

The A.P.C. SELF-CARE an entirely genderless range of grooming essentials, with everything including lip balm, body lotion, hand lotion, body soap, cologne, and a hand soap, all in a clean orange blossom scent.

Available in sleek white and jade green packaging, A.P.C. SELF-CARE’s variety of six products are designed to fit as seamlessly into your skin and body-care routine as they will on your countertop. 

As Jean Touitou, A.P.C.’s founder, explains, the brand’s new self-care line is about prioritising the essentials. As he said, “in the cosmetics industry, the balance between too much and not enough is difficult to find. It’s a real job. These six products are the best possible. They are designed to make you feel good and comfortable and help you to have a good day.” 

Find the full range of skin and body-care essentials from A.P.C. SELF-CARE in-store and online

A.P.C. SELF-CARE©
A.P.C. SELF-CARE©
A.P.C. SELF-CARE©
A.P.C. SELF-CARE©
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Featured image via A.P.C. SELF-CARE©

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