HIROSHI FUJIWARA X MONCLER GENIUS: POP CULTURE MEETS THE OUTDOORS
Fashion

HIROSHI FUJIWARA X MONCLER GENIUS: POP CULTURE MEETS THE OUTDOORS

Moncler©, Hiroshi Fujiwara©

HIROSHI FUJIWARA X MONCLER GENIUS: POP CULTURE MEETS THE OUTDOORS
Moncler©, Hiroshi Fujiwara©

Collaborator since 2018, Hiroshi Fujiwara is back again for his take on the outerwear brand’s collaborative initiative Moncler Genius. The 7 MONCLER FRGMT HIROSHI FUJIWARA 2021 drop sees Fujiwara’s sharp pop culture expertise meet Moncler’s outdoor heritage, adding in womenswear to their collection for the first time.

The collection offers a range of bomber jackets, shorts, dresses, skirts, bucket hats and beanies all true to Fujiwara’s signature dark aesthetic. We also saw graphic tees and hoodies, as well as a puffer jacket featuring the slogan “WORLD OF MONCLER”, straight out of the streetwear genius’ design world.

Alongside the collection, the pair have also released a short film conceptualized by Fujiwara and directed by ODD JOB, capturing the city’s nightlife. Japanese actor Tomoshia "Yamapi" Yamashita leads the monochrome short as he enters the underground club scene.

HIROSHI FUJIWARA X MONCLER GENIUS: POP CULTURE MEETS THE OUTDOORS
HIROSHI FUJIWARA X MONCLER GENIUS: POP CULTURE MEETS THE OUTDOORS
HIROSHI FUJIWARA X MONCLER GENIUS: POP CULTURE MEETS THE OUTDOORS
HIROSHI FUJIWARA X MONCLER GENIUS: POP CULTURE MEETS THE OUTDOORS
HIROSHI FUJIWARA X MONCLER GENIUS: POP CULTURE MEETS THE OUTDOORS

7 MONCLER FRGMT HIROSHI FUJIWARA 2021 will be made available July 7 on Moncler’s website as well as stores worldwide.

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See also: 5 MONCLER CRAIG GREEN IS A DREAM OF ADVENTURE

See also: Y/PROJECT UNVEILS FILA COLLABORATION FOR SS22


JE
Words by Juliette Eleuterio

Editorial ManagerBusy still obsessing over Raf Simons’ SS02 show