Fashion’s sexiest, sluttiest, and horniest campaigns

Fashion’s sexiest, sluttiest, and horniest campaigns

by Robyn Pullen
4 min

Valentine’s Day is here and you’re probably feeling a little hot under the collar. It’s that one day of the year when the colour red sends everyone’s hormones into overdrive: being in a relationship transforms you into a pair of rabbits and being single leaves you feeling like… well, a single rabbit. So, while everyone’s in the mood, let’s take a look at some of fashion’s sluttiest, sexiest, and horniest campaigns, just to make sure we all leave February 14 totally satisfied.

As much as we’ve all seen plenty of Jeremy Allen White in his underwear in the past couple of months, his Calvin Klein ad is one we’ll never tire of watching. From the soundtrack, to the setting, to (obviously) the fit, there’s not one part of this campaign that we’re not obsessed with. In fact, Calvin Klein is no stranger to scorching campaigns, with its nineties ads featuring the likes of Kate Moss, Mark Wahlberg, and Brooke Shields causing controversy for how sexually suggestive they were.

If you’re not hot enough already, let’s get into the truly dirty campaigns; the ones so NSFW many of them were actually banned. Kicking it off is YSL, which made headlines in the noughties for its almost fully nude campaign starring Sophie Dahl. This ad even made it onto ASA’s “Top Most Complained About Ads” list – talk about iconic. But Bulgari took it one step further by getting their 2011 campaign starring Julianne Moore, and two strategically placed lion cubs, banned from appearing on a billboard in Venice.

If there’s one thing to know about fashion campaigns, it’s that if Tom Ford has his hands on it, you should expect it to be dirty. Whether it’s at Gucci, Saint Laurent or at his own namesake brand, Tom Ford just gets “sexy.” From his controversial campaign shot by Terry Richardson for ‘Tom Ford for Men,’ to the infamous Gucci shaved gooch, there’s a lot to unpack here. Similarly, don’t even get us started on Eckhaus Latta’s SS17 campaign. (No seriously don’t, we might get banned.)

Some more campaigns that put men in the spotlight though include Luca Magliano’s collaboration with U-Power, which put its men to work for the unexpected collaboration with safety footwear. Or GUESS USA’s FW24 campaign which saw steamy shots of sweaty hunks, cheeky denim chaps, and saucy snakes on naked models.

Anyways, now that we’ve got you hot and bothered, let us know if we missed out on any campaigns that left you sweating under the collar. And drop us the link… 😉

Featured image via @tomford ©

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