We caught up with Central Cee before the Tommy Hilfiger FW24 show in New York 

We caught up with Central Cee before the Tommy Hilfiger FW24 show in New York 

by Ollie Cox
4 min

Central Cee has taken the hip-hop world by storm, amassing more than 26 million monthly listeners on Spotify with his catchy reflections on daily life and witty turns of phrase. Despite this success, Central Cee is a man of few words, choosing to let his music do the talking. 

Cench (a shortened nickname derived from Central Cee) is a style icon in his own right, with his signature look being a talking point in its own right, regularly seen donning cosy puffer jackets and technical tracksuits as part of his London-centric wardrobe. Whether he’s tearing around West London on a push bike or posing with Ferraris in the sun, Central Cee’s distinct sport-meets-streetwear style is an effortless blend of high-end and functional pieces.

The UK rapper recently starred in a Tommy Jeans campaign with GloRilla, showcasing the brand’s denim and outerwear offering as part of the label’s celebration of 50 years of hip-hop. Tommy Hilfiger has long supported hip-hop, putting rappers on the runway and in its campaigns, something which has struck a chord with the artist. While in New York to support Tommy Hilfiger’s return to the runway, we spoke to Central Cee about all things music, food and getting dressed. 

Jack Chipper for CULTED ©

How does it feel to be in New York for Fashion Week? 

It’s good to be in NYC – I love the city. Fashion week is always high energy, and it’s nice to meet new people and see what everyone’s been working on. The Tommy show is definitely a New York moment. 

You’re the West Londoner behind the most Streamed UK rap track. How does it feel to be flying the flag for West London on the world stage? 

I’m privileged to be doing what I do and to get to travel around the world as I do it. I always want to keep working and bettering myself. This is just the beginning. 

What is one thing you can’t live without when travelling? 

My SYNA skull cap. Rarely see me without it. 

How does it feel to work with Tommy Hilfiger? 

I like how Tommy brings the worlds of fashion, entertainment and music together. Last year I worked on his Remastered campaign with GloRilla. It was great to celebrate 50 years of an iconic era in music – hip-hop. 

Jack Chipper for CULTED ©

What were the last three songs you listened to? 

On the way to the airport I was listening to: “Great Guy” by Asak, “Normal” by Burna Boy, “Me & You” by Tems.

You’re the face of Tommy Jeans which was major in the 90s. Do the 90s inspire how you dress in any way? 

I’m definitely influenced by hip-hop and the style that surrounded it in the 90s. My recent campaign with Tommy Jeans was a 90s hip-hop revival and it felt natural to me. I felt like myself in the clothes, which is very important to me. 

Tommy Jeans became a hip-hop staple. What does the brand mean to you? 

I like how Tommy fuses fashion and music. He was one of the first to put rappers on the runway, like in 1996 when he showed his collection with Treach from Naughty by Nature performing live.

What is the best thing you have eaten since being in New York? 

I keep finding myself in TAO downtown. 

What’s better, UK or American food? 

UK food is better, obviously.

Jack Chipper for CULTED ©

Featured Image: Jack Chipper for CULTED ©

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