It’s official: denim is luxurious. Dior is getting a denim-ified makeover by Kim Jones who is launching the original capsule collection aptly titled “Dior Denim.”
Denim is a fabric that has had a long history making it an interesting choice for a luxury fashion house. Dating back to the 17th century, denim in the form of jeans were initially reserved for workwear thanks to its sturdy nature. It then started growing in popularity during the 60s and 70s as the preferred uniform for youth groups.
It didn’t take long until luxury brands used the fabric heavily in their diffusion lines, before streetwear changed the face of runways. Now, denim on the runway isn’t an unusual sight, but for Dior, denim receives its very own line.
Function is key when it comes to fabric, a fact that Jones honoured in this capsule collection. Dior Denim is centred around an everyday elegance, balancing casualness with luxury under a modern fashion lens. From trousers to shirts and bobs in indigo, black and grey, Dior Denim’s offering is guaranteed to give you the next Canadian tuxedo in any room you walk into.
Each piece, which was made from eco-friendly cotton, is adorned with sumptuous embellishments and details that honour the couturier’s House codes. For example, the signature Dior logo can be found embossed on a leather patch on the back pocket of certain bottoms, while the Dior Oblique monogrammed motif is found on some linings.
The launch of Dior Denim’s capsule is accompanied by the B33 tennis shoes, that also feature the monogram pattern, and a weekender bag that reinterprets Marc Bohan’s cream and navy toile from 1967. It’s a blend of the House’s heritage and denim’s own history, propelled into the present as seen by Jones in celebration of Dior.
The full Dior Denim collection will drop online on October 19. In the meantime, Alexa play Blue Jeans by Lana Del Rey.
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