David Koma launches Let’s Swim, Ray-Ban enters the Metaverse, & more this week

David Koma launches Let’s Swim, Ray-Ban enters the Metaverse, & more this week

by Robyn Pullen
10 min

What went down this week? We’re glad you asked. Designer David Koma dropped a new swimwear brand; cycle-wear expert Rapha released a new collection; Ray-Ban added WhatsApp calls to its Meta glasses; OUR LEGACY WORK SHOP collaborated with PARABOOT; and much more. Keep reading to find out what you missed this week.

David Koma just launched swimwear brand, Let’s Swim

Georgian fashion designer David Koma, best known for his eponymous brand, has launched a new fashion venture with a beach-oriented twist. Let’s Swim is a new swimwear brand arriving just in time for the summer, with an ionic protagonist: the shark. From beach-ready bikinis and swimming costumes in eye-catching red and clean white colour ways, to tees and dresses to throw over top, the collection has everything you need for a summer of sunbathing, swimming, and sprinting along the sand. Best of all though, Let’s Swim is more than a brand: it’s a movement, working closely with divers, shark conservationists, and charities to make beaches and oceans safer for marine biodiversity. In fact, a percentage of the brand’s profits are even being invested in maintaining a healthy ecosystem for sharks. Hit up Let’s Swim’s website today to shop David Koma’s collection.

OUR LEGACY WORK SHOP teams up with PARABOOT

OUR LEGACY WORK SHOP,  the Swedish fashion brand known for its minimalist, sleek and contemporary apparel, is collaborating with high-end shoemaker, PARABOOT on a drop that’ll have you set for partying on a yacht this summer. Dropping today, the collaboration presents two new iterations of Malo, a hand-sewn boat shoe, perfect for stepping onto a sea-borne vessel worth more than your annual salary. With a blake stitched lug sole, debossed branding and a black and a natural leather colorway, THE WORK SHOP’s take on this classic PARABOOT silhouette is elevated yet youthful, and summer-ready. Hit up WORK SHOP Stockholm, OUR LEGACY London, Berlin and Seoul stores, or selected DOVER STREET MARKET locations to shop the collaboration now.

A new “Rapha Performance Sportswear“ collection drops

Rapha, the cutting-edge clothing and accessories brand every avid-cycler knows, has just presented its Pre-Fall 2024 collection, entitled Rapha Performance Sportswear. Designed for life in motion, the collection (like all of Rapha’s drops) features an array of cycling apparel, from outerwear to leggings and tops, each created with cycling in mind and tailored for functionality both on and off the bike. Highlights of the brand’s Pre-Fall 2024 collection include tech jackets and pants with light weather protection; insulated jackets and vests for milder days; and accessories like Essentials Bag, Tech Musette, Tech Tote, and Ankle Strap. Check out Rapha’s website to shop the new Rapha Performance Sportswear range now.

Ray-Ban collabs with META to enter the future

Ray-Ban is uniting with Meta once again to update its collaborative wearable technology with new software features, updates to Meta AI and a more diverse product assortment. The collaborative glasses designed using Ray-Ban styles and Meta technology are created to offer their wearers an unparalleled blend of style, functionality, and connectivity. Now, the shades have had an update, adding a new software feature: video calling, which gives consumers the ability to share their view on a video call with WhatsApp and Messenger. Whether you already loved the duo’s first drop or are intuited to try the Ray-Ban x Meta Smart Glasses for the first time, hit up Ray-Ban or Meta’s website now.

Crenshaw Skate Club is dropping “Art For the People’s Sake”

Crenshaw Skate Club’s newest collection is almost here. Dropping tomorrow, “Art For the People’s Sake” is Crenshaw Skate Club’s latest drop paying tribute to skateboarding as a form of art. Whilst many people don’t appreciate skating as an art form, the reality is that its a creative outlet for self-expression, artistry, and individuality. Skateboarding has transformed  the urban landscapes around us into stages for personal expression and innovation, just as Crenshaw Skate Club has done with its new collection, featuring bold graphics on sweatshirts, knits, and tees. Hit up Crenshaw Skate Club’s website tomorrow to shop its latest drop.

Ferragamo’s Fiamma ushers in Spring

Ferragamo’s Fiamma bag is getting a makeover for Spring-Summer 2024, appearing in three luxurious new shades perfect for dressing up in warmer weather. Whilst the contemporary yet elegant Fiamma shoulder bag previously appeared in warm, autumnal hues including burnt orange, yellow, brown, and classic black, the silhouette is getting a summer-ready update. For the new season, Ferragamo’s Fiamma is being revealed in three new styles: printed lizard, sage green and blue version with a degradé effect obtained by a hand-made process on colour. Whether you’re still obsessed with the past selection or need to get your hands on the Fiamma’s new range, hit up Ferragamo’s website now. 

PUMA’s “Voices of a RE:GENERATION” celebrates 1 year

As part of PUMA’s ongoing commitment to transparency, the sportswear brand is celebrating one year of its “Voiced of a RE:GENERATION” initiative by releasing a series of short films offering a transparent view of its supply chain. Taking two of the programme’s voices – Luke Jaque-Rodney and Jade Roche – to visit PUMA’s factories in Bangladesh and Vietnam, the short films shed light on working conditions, fair wages, textile waste, resource efficiencies, and more. Check out the first of PUMA’s three short films within its latest instalment of the Voiced of a RE:GENERATION” initiative at this link

Bang & Olufsen resurrects the iconic 9000 CD player

Bang & Olufsen just launched a modern take on the classic Beosound 9000 CD player, the second drop within the brand’s “Recreated Classics” series. This new drop follows on from the release of Bang & Olufsen’s Beogram 4000C turntable in 2020, and invites another of its classic home entertainment products to be restored for modern day use. Fully restoring and reimagining the Beosound 9000 CD player – originally launched in the 1990’s – with the addition of the brand’s powerful Beolab 28 speakers, Bang & Olufsen has brought vintage music listening experiences into the modern day. If you’re interested in checking out the Beosystem 9000C, you can hit up select Bang & Olufsen stores worldwide and purchase it now for £45,000 / $55,000.

AVI-8 x Airfix celebrate modern military aviation

AVI-8 is collaborating on a new collection of special edition timepieces with the UK’s oldest manufacturer of scale modern kits, Airfix. The watches themselves designed as part of AVI-8 and Airfix’s collaboration are timeless,  elevated, and intricately crafted, with details intended to highlight the significant aircraft and moments in military aviation history. Featuring five pieces in total, with a variety of movements including Japanese Meca-Quartz Chronograph, Dual Time Feature and Automatic with 3 Hands Date, the watches feature AVI-8’s classic silhouettes combined with Airfix’s distinguished branding, celebrating the merge of two like-minded brands. Hit up AVI-8’s website to shop the collab when it drops on May 17th.

Studio Wayne McGregor reveals “RESIDENT 6” artists

Renowned choreographer and movement director Wayne McGregor’s studio, Studio Wayne McGregor has revealed it will be launching RESIDENT 6, its year-round artist residency programme for next-generation artists pushing the boundaries of dance, movement and physical intelligence. After a rigorous nomination and selection process, Studio Wayne McGregor has assembled a group of artists including: BULLYACHE, Sam Chester, DKFASH, Rebecca Evans, Rowdy SS and tyroneisaacstuart. Check out the full roster on Studio Wayne McGregor’s website now.

FLY is supporting FIGHT FORWARD in boxing against domestic abuse

FLY, the UK-based sportswear and boxing brand, is fighting domestic abuse with FIGHT FORWARD by supporting the release of a short film and photography series documenting the journey’s of women out of abuse and into the boxing ring. With images featuring FIGHT FORWARD’s founder, Great British female boxer and gold medalist, Lesley Sackey, the project sets out to show the strength and determination of survivors of domestic abuse. As Sackey herself says: “I wanted to create a space for women to not just survive but thrive. FIGHT FORWARD uses boxing as a unique tool to empower and heal.” Hit up FLY and FIGHT FOWARD’s IG accounts to view the full short film. 

Featured image via Crenshaw Skate Club©

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