Casablanca has announced its support for Moroccan NGOs Rif Tribes Foundation and MBLA in aid of those affected by the earthquake that struck Morocco on September 8.
A press release announcing Casablanca’s support read: “As we mourn the tragic loss of over 2,000 lives, the entire Casablanca team sends their heartfelt condolences to the Moroccan community. With many remote villages now reduced to rubble and an estimated 300,000 people impacted by the tragedy, Casablanca is committed to providing monetary support to two local NGOs on the ground, Rif Tribes Foundation and The Moroccan Biodiversity and Livelihoods Association.”
Casablanca also announced they will be releasing a limited run of its Maison T-shirts, with all proceeds going to a local NGO, which is yet to be confirmed (we’re just as confused as you are).
The death toll in the disaster has now passed 2,800, with foreign aid now arriving on the ground. The earthquake damaged buildings in the historic city of Marrakech as well as more remote rural areas.
Of course, a brand using its money-making power to help those impacted by a deadly natural disaster is never a bad thing. However, the news was announced within a week of a controversial “Love against War” campaign, which feels a little… off?
Attendees walked out of the initial Paris Fashion Week FW23 show, with many calling it out for its tone-deaf approach to the issue of war in Syria, which has displaced millions of people. There was no mention of any money being donated to those affected by the war, despite the brand using an equally displaced Beirut as the backdrop for its latest campaign.
While Casablanca may not have got the message when it comes to capitalising on war for its own profits, supporting those impacted by the earthquake is whole-heartedly a good thing.
The Morocco relief Casablanca T-shirts are available to pre-order on CasablancaParis.com.
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