Burberry is introducing a series of city-wide takeovers to celebrate the art of discovery and exploration in cities worldwide, aptly named Burberry Streets, with the first leg kicking off in London.
The takeover aims to bring modern British luxury to life, bringing Burberry’s forward-thinking vision and rich heritage to the capital. As part of the series, fans of the brand will be able to attend experiences, events, and installations unfold across London, showcasing the house’s signatures, such as seasonal check in “Knight Blue,” Rose Print and the newly redefined Equestrian Knight Design.
To mark the occasion, Burberry has commenced its activation with the North London stalwart Norman’s cafe. It’s known for serving hearty nosh to its N19 regulars, and has taken the capital by storm, with its home-made beans on toast wowing on Channel 4’s Sunday Kitchen. Renowned for making simple food well, Norman’s is set for a fashion week takeover, with a travelling food truck appearing on the Strand and Duke of York Square during London Fashion Week.
As part of the takeover, symbols of the Burberry house will be seen across the capitals, with flags featuring the brand’s new rose print flying above Bond Street. Piccadilly Circus will be transformed into a picture house, with screens lit up with videos from the Winter 2023 campaign. Keep an eye out for the black cabs, too, as they’ll be wrapped in Daniel Lee’s English Rose print.
Burberry’s London city-wide takeover and partnership with Norman’s celebrates the best of British, bringing the brand out of the showroom and into the streets, which makes perfect sense for a brand like Burberry. Rooted in utility, Thomas Burberry began making clothes to protect people from the British weather.
Before it was a favourite of the fashion crowd, Burberry designed uniforms for British armed forces across two world wars, kitted out arctic explorers and funded a record-breaking flight from Croydon to Cape Town, so it’s safe to say they know a bit about clobber.
Burberry makes clothes to be worn, not just at fashion week, but for functional wear all year round. Burberry Streets will land in Seoul and Shanghai in October.
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