Welcome to the mystical world of Ahluwalia FW24

Welcome to the mystical world of Ahluwalia FW24

by Robyn Pullen
2 min

Ahluwalia Fall/Winter 2024, entitled “Reveries,” was an escape into a mythical reality filled with vibrant nature, cultural motifs, and a folklore inspired collection straight out of a fairytale (literally). 

Priya Ahluwalia, the Nigerian Creative Director of her eponymous brand, took inspiration from old Indian and Nigerian folklore for her latest collection, in particular the stories of ‘The Prince Who Wanted the Moon’ and ‘How the Leopard Got His Spots’. 

These cautionary tales had a great impact on the collection via both traditional and contemporary artists. In her research, Ahluwalia was inspired by modern artists Kelechi Nwaneri and Jayasri Burman, as well as symbols from the world of Indian gods and painting techniques specific to the Igbo people of Nigeria.

These vibrant sources of inspiration translated into the silhouettes and techniques utilised in Ahluwalia’s FW24 collection. The collection featured a strong focus on draping, taking from traditional Indian saris and the glee, a Nigerian headdress, seen on hooded dresses. Knitwear seen as bodice tops and mini dresses featured panelling designed to replicate the silhouette created by corsetry.

Denim on denim on denim also featured throughout the collection, a representation of Ahluwalia’s partnership with Levi’s®, but reimagined into a sculptural gown inspired by visual artist Ayanfe Olarinde’s Genesis, intended to be symbolic of wings. 

Many looks were also accessorised with vibrant, floral headpieces, in collaboration with Ett Hem London, which used faux foliage and florals to add to the collection’s mysticism. The storytelling, glamour, and aesthetics of Ahluwalia’s FW24 show were enough to have audiences entranced into wishing we were a part of it. 

Ahluwalia©
Ahluwalia©
Ahluwalia©
Ahluwalia©
Ahluwalia©
Ahluwalia©
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Featured image via Ahluwalia©

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