Everything we’re looking forward to in 2024

Everything we’re looking forward to in 2024

by Ollie Cox
15 min

If getting back into the swing of things after the holidays is proving hard, fear not because there’s loads to look forward to in 2024. We’ve set to have the most fashionable Olympics yet, there are big positions left to fill in the latest round of Creative Director musical chairs, and there’s plenty of new music to keep you moving through the year. If that’s wet your whistle, keep reading to find out what’s happening this year, and more importantly, what we want to happen.  

Here’s what’s happening this year…

The fashun-lympics
Louis Vuitton ©

The Olympics has never been as fashun as it’s about to be this year. Taking over Paris this summer – mind you, at times, coinciding with Men’s Fashion Week – the globally diffused Olympic Games have received its fair support from the industry. Of course, LVMH has called shotgun on the Olympics and Paralympics, becoming the official sponsor. Louis Vuitton will certainly make an appearance on certain athletes – and after that Ronaldo and Messi-starring LV travel campaign, we’ll be watching – but that’s not to count out Christian Dior, Fendi, and Loro Piana.

While nothing has been confirmed, we’d love to see some Wales Bonner in there, considering the brand took on the Jamaica football kit with adidas in the past. A Martine Rose x Nike collab for athletes to don would make some serious buzz, while some serious integration from skate brands like Supreme and Palace would turn the whole affair into a feast for our eyes.

Cristóbal Balenciaga is getting a Disney show
Disney ©

The Spanish couturier Cristóbal Balenciaga’s story is about to be told through a Disney Original drama series, by the same name as the famed designer. The show begins as Balenciaga, played by Alberto San Juan, is getting ready to showcase his Haute Couture collection in 1937, his Parisian debut. 

The show will depict Balenciaga’s life and career as a couturier, and if that isn’t enough to get excited about, how does a Coco Chanel, played by Anouk Grinberg, or Audrey Hepburn, played by Anna-Victoire Olivier, sound like? Tune in of Disney+ on January 19 for a UK-exclusive release of all the episodes. The only thing we’re more excited about than this show coming out is watching Demna fans react to it…

The Creative Director musical chairs continues
@alessandro_michele ©

One day you’re in, and the next, you’re out… An old-school motto even a New Year’s resolution couldn’t get rid of. Big names such as Alessandro Michele, Ricardo Tisci, and Matthew M. Williams have all been left without a big House to serve, and Givenchy and Moschino are left without a Creative Director. Who’s going to fill up which role?

Only time will tell, but in the meantime we’ve got a directorial debut to look forward to at Alexander McQueen, by the newly appointed Seán McGirr. There’s also a Fall/Winter debut to be expected from Gucci’s latest hire, Sabato De Sarno, and a menswear debut at Tom Ford at the hands of the founder’s mentee, Peter Hawkings. And that’s not even covering which directorial appointments are set to change this coming year.

Mother Mary starring Anna Hathaway & Michaela Coel
20th Century Fox ©

Cinema is readying up for a serve this year. Mother Mary is David Lowery’s latest directorial work, a hotly anticipated follow-up to his most recent A24 production The Green Knight. It will not only feature stunning visuals as we’ve come to expect from Lowery, but also everyone’s favourite on-screen fashion victim Anne Hathaway, as well as the Chewing Gum star Michaela Coel, Euphoria actress and model Hunter Schafer, and model Kaia Gerber. While there hasn’t been a screening date announced yet, IMDb reports that Mother Mary will follow “the relationship between a fictional musician and a famous fashion designer.” Any guesses on who it’s inspired by?

Nicki Minaj is going on tour
Nicki Minaj ©

Must we say more? If you haven’t secured your tickets for Nicki Minaj’s Pink Friday 2 World Tour then you better get on it.

The Met: Sleeping Beauties or a snooze fest?
Viktor & Rolf ©

The Met Gala is the equivalent of the Super Bowl for fashion, so to say we’re patiently waiting for the first Monday of may is an understatement. This year’s theme has already been announced – Sleeping Beauties: Reawakening Fashion – but its guests will remain a mystery until D day, though we can expect the usuals to make their appearance. The only question left is who’s on your prediction list of slays and flops?

Skepta, Kali Uchis & Dua Lipa are releasing albums
@skepta ©

2024 is shaping up to be a hefty one for music, and might be the year that will deliver Kanye West’s long lost 2023 album… or maybe not. Skepta is turning the heat up over in the UK as the grime artist has revealed on his Instagram the name of his new album, Knife and Fork, set to release this year, the first album in over five years.

Dua Lipa is keeping the pop girlies on their toes, with an unnamed third studio album on its way. The infectious “Houdini” is giving us a glimpse of what the Future Nostalgia singer has in store for us. For the city girls, Flo Milli is cooking up a storm, with little known so far. What we do know is that Kali Uchis will be releasing Orquídeas on January 12, and J Balvin, Chief Keef, Thundercat, and many more of your favs are set to release as well.

And what we would like to happen. PSA: these are wishes rather than predictions, although…

More Kiko Kostadinov furniture
Alessandro Saletta / Dls Studio ©

You might know Kiko Kostadinov for its distinct menswear uniforms, rooted in utility fusing tradition with technology, or its womenswear collections produced by Laura and Deanna Fanning that prove infectious for it girls season after season. But, in 2023, Kiko Kostadinov made a few fashionable forays into furniture, starting back in April, as part of Milano Design Week. Kiko Kostadinov designed a furniture collection with Takahama, taking reference from Laura and Deanna Fanning’s graduate collection and applying some of the catwalk to the couch. The result was a colour-soaked fusion of beautifully boxy armchairs, chandeliers and sofas. 

More recently, as part of a London pop-up event, the brand released a limited-edition run of 50 stools designed in collaboration with Soft Baroque. The link-up produced an inverted cubic stool, which married Soft Baroque’s conceptual approach with Kiko Kostadinov’s industrial avant-gardism. As was to be expected, these went down a treat, and we’re crossing our fingers and toes for more in the near future. 

Martine Rose x Balenciaga 
Martine Rose ©

Martine Rose is everyone’s favourite designer, and for good reason; her collections blend aspirationalism with the everyday and always keep us on our toes. Rose’s unique talent caught the eye of Balenciaga Creative Director Demna back in 2015, resulting in a three-year consulting partnership where the London-based designer would have input into Spanish fashion House’s menswear output. 

We want to see the two join forces again, officially fusing the design language of both brands. And, with Balenciaga’s recent penchant for drinks-based designs, we’d love to see a Martine Rose x Stella Artois tinny turned into a Demna-fied clutch. 

Comfortable trainers 
@runningrage ©

You heard it here first, podiatrist-approved sneakers are the next hottest thing in fashion, with Kiko Kostadinov’s long-standing and fast-selling partnership with ASICS serving as a testament to the cool gang’s love of comfort. With Satisfy Running’s debut HOKA collaboration in 2023 keeping up the comfy shoe momentum, with a peppering of stylish Salomon link-ups thrown in the mix too, we can only hope for more of this function-first approach to fashion in 2024. 

A Tyler, The Creator x SE Bikes collection
SE Bikes ©

Tyler, The Creator, has excellent taste and takes great pride in his ever-increasing collection of cool stuff. Amongst the trunks, watches, and magazines, Tyler owns a few BMX bikes. In honour of his love of all things pedal-powered, he was awarded a collaboration with SE Bikes, one of the first BMX-focused Bicycle brands in 2020.

For 2024, we want to see Tyler release more bikes in a range of pastel hues and checkerboard prints alongside a collaborative GOLF le FLEUR* BMX-inspired collection of pants, jerseys and helmets, which lies well within the rapper’s creative remit. 

Alessandro Michele at Givenchy
Givenchy ©

Last year the revolving doors at some of Fashion’s biggest Houses were in overdrive, with Creative Directors in and out at an all-time high. In 2022, Alessandro Michele left Gucci after 7 years with the brand and remained out of the spotlight for 2023. Towards the end of this year, it was announced that Matthew M. Williams was leaving his position as Creative Director at Givenchy.  

During his time at Gucci, Michele spearheaded a binary-blurring approach, with Harry Styles and Jared Lito as its poster boys. His maximalist, glamorous approach to design is something we can see fitting right at home at the House of Givenchy, a brand rooted in aristocracy and elegance. Whatever 2024 brings, we’ll be keeping an eye on where Michele heads next. 

More Dame Maggie Smith Fashion action 
LOEWE ©

Dame Maggie Smith has graced our screens with her portrayals of some of our favourite characters, including Professor McGonagall in the Harry Potter film series. But off-screen, the star is a fashion icon in her own right, regularly sporting items from some of the hottest names in luxury fashion, including Bottega Veneta and LOEWE

In 2023, the actress appeared as an unexpected star in LOEWE’s widely shared, Jeurgen Teller-lensed campaign for the Spanish Fashion House’s Spring/Summer 2024 collection. Donning a shaggy brown coat and clutching a LOEWE Paseo bag, the campaign proved that fashion knows no age and, more importantly, showed Maggie Smith as the fashion girlie she is. This year we want to see Maggie Smith for Prada, and maybe even front Acne Studios’ latest campaign. 

More Our Legacy WORK SHOP furniture 
Our Legacy WORK SHOP x Artek ©

In December 2023, Our Legacy WORK SHOP released two collaborative furniture offerings with Artek, which saw a stool and a chair finished with a textured Yin Yang logo. While we have seen collaborations between the two brands before, we want to see them go further, producing armchairs and sofas to bring some solid Scandinavian minimalism into more of our home. 

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