In honour of Calvin Klein’s new collection Calvin Klein 1996, we went to visit the American fashion brand’s Regent Street store. We were warmly greeted by the Calvin Klein team and shown its products as part of its CK96 collection, a new underwear line inspired by 90s design.
Both men’s and women’s products were presented to us, as both had received an innovative revamp through new prints and colours as well as logo storytelling. The collection offered a youthful take on underwear, with the introduction of its black and red graphics, merging the nostalgia of the 90s with a new-generation aesthetic.
Of the women’s products that were displayed, we saw the Calvin Klein 1996 Cotton classics including the scoopneck unlined bralette, and its matching bikini-shaped underwear, which has an open back and is made out of stretch fabric maximising comfort and easy styling. The set comes in a classic all-black look as well as a red blurred tiger and leopard print with the logo found on the under and waist bands. The Logo Lace also made an appearance, this time made out of 52% recycled nylon and available in a scoopneck and racerback style. Similarly, we saw the Calvin Klein 1996 Animal Lace unlined demi bra and modern thong modernised in green leopard colourway.
As well as underwear, we discovered the Lounge selection which offered crewnecks, tees and sleep shorts, the last two of which are made with 100% recycled cotton. Comfort was prioritised and the famous CK boxed logo was spotted on the sweatshirts and t-shirts, where the shorts were decorated with a monogram patch and classic waistband logo.
Heading over to the men’s we were shown an array of relaxed boxers, boxer briefs and trunks as well as the Lounge collection. With both comfort and sustainability in mind, Calvin Klein’s reimagined Micro Singles were made out of 88% recycled polyester turned stretch blend silky microfiber, offering a range of underwear in a classic black colourway as well as the new blurred animal print available in a multipack of 3. We were also introduced to the vibrant new Calvin Klein 1996 Cotton line, of which we saw trunks in a popping green and bold blue iteration, while boxer briefs were in a pink, orange and teal coloured print and an exclusive wavy logo neon print. Reimagining the warped CK logo as well as the addition of the new colourways gave the underwear a Gen Z-approved makeover.
Saving some of its best for last, we were finally shown the Men’s Lounge line, which offered joggers with the monogram patch and the waistband logo, hoodies and tees decorated with the CK boxed logo on their fronts, as well as sleeping shorts with the logo found all across them. All the items were available in a black, white, and in classic Calvin Klein fashion, heather grey colourways.
After viewing all of Calvin Klein’s Calvin Klein 1996 collection, it’s safe to say that the brand knows what they are doing in its repurposing efforts. Taking old styles that we have all known to love and redesigning them from fabric choices to colourways has refreshed the brand and turned its 90s classics into tomorrow’s new essentials.
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