Jil Sander is taking its famously restrained approach to a more surreal place for Fall/Winter 2026, unveiling a campaign under the creative direction of Simone Bellotti that plays with the tension between simplicity and excess.
Shot by Moni Haworth on the tarmac of a private airport, the campaign places Edie Campbell and Daisuke Ueda inside an unlikely outdoor living room. Foil-wrapped sofas, latex-covered tables and an otherwise empty runway create a setting that feels deliberately disconnected from reality, giving the collection an unsettling cinematic quality.
The imagery leans heavily into grainy VHS textures and muted colour, with the atmosphere drawing on the psychological tension associated with filmmakers including Alfred Hitchcock and Rainer Werner Fassbinder. Adding another layer to the campaign is Space Afrika’s “If This Is Hell”, featuring Deuén, which provides the soundtrack to a series of images that feel simultaneously polished, strange and slightly uncomfortable.
That sense of contradiction is central to Bellotti’s vision for the season. The familiar Jil Sander language of clean lines and considered silhouettes remains firmly in place, but it is interrupted by unexpected textures and an environment that feels almost dreamlike. It's about exploring what happens when restraint is pushed to an extreme.
Tailored outerwear, structured separates and everyday wardrobe staples are reduced to their most essential forms, with unnecessary details stripped away to put greater emphasis on shape and construction. Subtle textural shifts provide contrast, creating pieces that feel powerful without relying on obvious embellishment.
Across both the collection and campaign, Jil Sander finds tension in the space between opposing ideas: inside and outside, simplicity and excess, control and sensuality. It is a more atmospheric interpretation of the house’s minimalism, with Bellotti describing the mood through the idea of an “erotic electricity” running beneath the surface.
