Vivienne Westwood gets personal for its SS24 campaign

Vivienne Westwood gets personal for its SS24 campaign

by Ollie Cox
2 min

Vivienne Westwood has revealed its Spring/Summer 2024 campaign, inspired by its founder’s personal wardrobe and lensed by Juergen Teller. The collection follows Vivienne Westwood Creative Director Andreas Kronthaler’s private survey of Westwood’s garments from the last four decades, with iconic silhouettes remade. 

The campaign is shot as a still life in one of the last remaining dummy factories in the UK, with Naomi Campbell enlisted to model the collection amongst a host of talent. Lace dresses contrast with the rigidity of the industrial setting as models scale step ladders, showcasing the latest Vivienne Westwood offering against the backdrop of machinery, polyurethane wrapping and standing on chairs. Key products highlighted include the Corseted Bridal Gown, poncho-style outerwear and the Cropped Denim Boxer Jacket.

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Kronthaler shared what it meant to capture the latest collection in the unique location: “The people in the factory were very welcoming, and we could shoot in all their working places. It was very interesting and great to see how everything is made. We had a great day, and such a pleasure to spend it with our cast as always.” 

Shooting the campaign in the industrial setting aligns with Teller’s raw approach to image-making, while the factory setting feels at home with Westwood’s subversive, innovative designs. Teller has worked with the Vivienne Westwood brand for a number of years, perfectly capturing the essence of the brand with his striking contemporary style. 

The Vivienne Westwood SS24 collection is available to shop via the brand’s online store

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