If you’re bored of your current music rotation and aren’t quite ready to jump into the Holiday music just yet, Balenciaga Music might just be the fix for you. The luxury fashion House steps off of the runway and into your AirPods with a playlist curated by Swedish singer-songwriter Jay-Jay Johanson.
Music has always been essential to the Balenciaga-verse. The sounds that accompany each runway show (which, by the way, you can listen to on the brand’s website) have become a core component of the brand. The distinct heavy and dark-twisted beats are produced by BFRND, Creative Director Demna’s husband, keeping it within the family.
Over the weekend, Balenciaga released a new instalment of its music playlist, with Johanson given the reins to curate a 30-song edit. The playlist consists of some of his own ethereal songs, as well as picks that include “Femme Fatale” by The Velvet Underground, “Buffalo Gals” by Malcolm McLaren, and “The Cross (Ooh The Action)” by Grace Jones.
Available to stream on all major music platforms, the Balenciaga Music playlist by Johanson is accompanied by a series of surreal, collage-style visuals created in collaboration with Christophe Brunnquell, the French artist who worked on the musician’s 2017 “Bury the Hatchet ” music video.
Johanson joins artists such as RuPaul, Aya Nakamura, Acid Arab and more, who have all been hand-picked by Demna to create a musical soundscape for Balenciaga. This not only allows Balenciaga to share its platform and invite artists into its world, but also explores the overarching grip fashion has on culture, by bridging the gap into the music industry.
Head over to Balenciaga’s website to find out more and to listen to Jay-Jay Johanson’s curated playlist.
More on Culted