PUMA moves onto the next chapter of its Palermo celebration, with a brand new campaign starring Dua Lipa.
The German sportswear and lifestyle brand released its first Palermo-focused campaign with English footballer Jack Grealish earlier this year. The next guest of honour to join PUMA’s roster is the “Levitating” singer Dua Lipa, seen parading in a luxurious, historic Italian villa.
The campaign was shot by the London-based artist Francesco Nazardo, who framed the classic Palermo sneaker in a lively setting. Atop a white tablecloth dinner table, by a bodega-looking fresh fruits and vegetables corner, on a marble countertop, or slung onto the white sculpture of a body, the Palermo has made itself at home in this villa.
Speaking on the camping, Dua Lipa stated “Shooting in an incredible Italian villa was the ideal backdrop for a campaign celebrating a timeless classic like the Palermo,” before adding “I know my fans will serve us a multitude of looks and I look forward to seeing how everyone incorporates [the Palermo] into their own personal style.”
New colourways for the Palermo sneakers are revealed by the artist, who completed her look with vibrant football shirts. The shoes now come in a wide array of hues, including deep green and yellow, mint green and pink, as well as navy blue and white, with more to come in the upcoming year.
The new PUMA Palermo new colourways are now available online, in PUMA’s flagship stores, and in selected retailers.
More on Culted