We know you’ve been holding your breath for Dior Tears’ next release, and finally, it’s here… almost. The culmination of Kim Jones at Dior and Tremaine Emory’s Denim Tears, Dior Tears is a collab that’s already established its place in the luxury-streetwear scene. However, its newest drop didn’t just make waves; it was a tsunami.
Originally announced in late 2022, Dior Tears already set itself sky-high standards through its first drop last December, which involved taking over Cairo’s Grand Egyptian Museum. Now, this season, Dior Tears is promoting its latest capsule collection through a variety of pop-up stores located around the world, across London, Tokyo, Seoul, and Shanghai. But what does the collection look like?
As we’ve come to expect from the collab, Dior Tears’ capsule is a blend of modern street style, classic luxury, and the best bits of a variety of cultures. Known for merging the aesthetics of both brands – from Dior’s awareness of high luxury fashion to Denim Tears’ conquering of denim – Dior Tears latest capsule is streetwear elevated to the highest quality, style, and aesthetic.
Denim is (naturally) the main character of the collection, but not in the sense you’d expect. A material often dressed down and worn for comfort over style, is turned into something elevated, luxurious, and ultimately iconic. Adorned with prints and fabrics, denim pieces are elevated above their classic “staple” status, and made more than just a blank canvas: they’re a piece of art.
Inspiration came from a melting-pot of cultures, with the capsule taking a preppy turn this season seen in plaid shirts and varsity jackets, pulling on styles from vintage American culture. However, as is typical of Tremaine Emory’s work as a designer, there was an ever-present influence from the African Diaspora, which blended perfectly with Dior’s high-luxury French roots, helping to create a sense of personality and depth.
As we mentioned, the capsule is being promoted through an array of physical pop-up destinations dotted across London and various cities in Asia, including Tokyo, Seoul, and Shanghai. Open this July, the pop-up stores feature installations which are meant to symbolise the collection’s otherworldliness. Huge inflatables will fill the stores’ vibrant interiors, and a downloadable digital production by artist Azuma Makoto’s studio will immerse visitors in the space.
Dior Tears’ pop-ups will stay open in London from July 8 – 13, in Tokyo from July 11 – 30, in Seoul from July 13 – 22. and in Shanghai from July 15 – 25. If you’re not in any of those locations, don’t shed a (denim) tear. You can sign up on Dior’s website to be notified as soon as the capsule is shoppable online.
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