Naked Wolfe is in its party era. The family-owned luxury footwear brand just opened its 55 New Bond Street store, joining the infamously luxurious London shopping street. To celebrate, Naked Wolfe threw an in-store launch party which invited everyone to go discover each room and immerse themselves in their unique vibes. Just in case you didn’t make it, we’re going to give you the rundown.
Naked Wolfe knew what they were doing with this one. Straight when you walked in was the bespoke bar created in collaboration with Rufus Wilkinson and had a curated menu presented by Cîroc, while DJ Kane Horn was blasting all the sick tunes in the entrance room’s corner.
Spanning across two floors, the store had a dedicated look to each room, giving off a different vibe into every section you walk into. The ground floor section featured orange-painted walls, one of which was decorated with the brand’s logo illuminated and sneakers mounted on display all across.
Upstairs was the favourite of the night: the pink room. Having pink carpeted floors and walls, and a central pink cushion seat, the room was dedicated to the cult-favourite Spice Black Stretch boot, which was also seen in a supersized, sculptural rendition of it in the corner.
Whether upstairs or downstairs, the rooms were packed with some of Naked Wolfe’s close friends and community members like Col3trane, Abby and Charlotte Roberts, Mira Al Momani, Emily Peiser, Taylah Elainei, Elys Hutchinson, and Tilly and Lola Clark, just to name a few.
It didn’t matter where in the space you stood, it was packed with high-energy that ran through the night. By the end of it the message was clear: Naked Wolfe is here to stay.
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