London Fashion Week has just started which can only mean one thing: chaos. But before our feeds get flooded with runway content, we’ve rounded up some bits of news you definitely don’t want to miss. From Loewe’s heavy-hitting campaign featuring Taylor Russel to Puma and Rhuigi’s second collaboration drop, there’s lots to catch up on, so keep on reading for your Friday Roundup.
NIKE RUNNING RELEASES ITS NEW SNEAKER
Nike Running has just released a new and improved Vaporfly. With Flyknit yarn technology and a new midsole, the Vaporfly 3 was created for long distance running. The shoe features the Swoosh from the sole to the upper and graphic details on the sole. It is now available for purchase on Nike’s website in the ‘Prototype’ colourway.
THE STROKES’ SINGER APPEARS IN CELINE
CELINE continues to channel rockstar energy in its latest campaign tapping The Strokes’ singer Julian Casablancas. Shot at the Chateau Marmont in L.A. by Hedi Slimane himself, the black and white campaign features the singer decked out in a CELINE leather vest, a laid-back opened shirt and one in a suit, though always wearing shades in typical rockstar fashion.
A NEW STREETWEAR STORE HAS HIT THE STREETS
Located in Camden’s high street, 777 has just opened its new flagship store in an effort to make streetwear affordable, after a slew of successful pop ups all over London. Carrying brands such as Billionaire Boys Club and Palace, 777 also supports emerging artists such as Freddie Peacock in line with its community-first ethos.
PREPPING FOR SPRING WITH NEW ERA
As a part of its Colour Essential line, the headwear brand has just released a new drop made to transition into the warmth of Spring. New Era revisits classic clothing and headwear, releasing an array of tees, hoodies and joggers in blush pink, khaki and stone grey colours. The Earth tones continue onto the caps, which features some of baseball’s biggest teams from the New York Yankees to the L.A. Dodgers.
DIVERSITY AND INCLUSION FROM THE (FASHION) MINORITY REPORT
In the fight towards inclusivity in the industry, The (Fashion) Minority Report has launched its latest offering, The Reporter Newspaper. Created by Daniel Peters, the newspaper includes an interview with original fashion blogger Susie Bubble and other articles that highlight underrepresented voices on the topics of diversity and equity.
SLAM JAM & UMBRO GO FOOTBALLING
For SS23, the subcultural clothing company Slam Jam taps sportswear brand Umbro for a collaborative collection titled “Penalty Culture”. Inspired by football gear, the line features long-sleeved red, black and white polo tops, a long beige coat with Umbro’s logo embroidered on the back and a white and green graphic scarf. The capsule is now available in select stores including Slam Jam’s ones.
THE LOEWE AND TAYLOR RUSSELL SAGA CONTINUES
Shot by David Sims, Loewe has enlisted its latest brand ambassador Taylor Russel to feature in its SS23 campaign. Having opened Loewe’s last show, Russel is seen maximising the pieces through her body language, of which includes the Paseo and the Goya Puffer bag. We also see Loewe’s famous flower bodice as Russell stands in a mysterious mise-en-scene that mimics the behind the scenes of a still image.
PUMA & RHUIGI LINK UP IN A NYC PIZZA JOINT
Releasing the second part of its collaborative collection, the sportswear brand PUMA and RHUDE’s Rhuigi Villaseñor celebrate America’s coast-to-coast cultures, embracing the L.A. aesthetic with New York’s culture. Leaning heavily on American college athletics, the second drop contains a forest-green varsity jacket, a white and green hoodie and a new iteration of PUMA’s slipstream. The capsule will be available for purchasing on February 18.
CELEBRATIONS AT THE AFTER EMO PARTY
Fai Khadra and Byredo’s Ben Gorham transformed the SoFi Stadium into a nightclub-inspired black box in celebration of artist Anne Imhof. The setting was designed specifically with ambience in mind, with the field being engulfed by fog and Imhof’s work projected onto the large screen. The attendees list was hefty, with celebrities from Luka Sabbat, The Weeknd, Simi Khadra, Kelsey Calemine, Anastasia Karanikolaou, Jaden Hossler, Elsa Hosk and Leonardo DiCaprio being present.
LACOSTE EMBRACES THE BOLD
Announcing the release of its new sneaker the L003 Neo, Lacoste has turned to RnB artist Ella Mai and hip hop artist Midwxst to star in its new, high energy campaign. Embracing all that makes Lacoste bold, the new sneaker comes in 9 different colourways, including in a neon yellow and an orange-toned one. The L003 Neo are retailing for £125 / $135 is now available for purchase on Lacoste’s website.
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