The Garbstore’s AW23 campaign is British café inspired

The Garbstore’s AW23 campaign is British café inspired

by Robyn Pullen
2 min

What’s with fashion’s obsession with the British café? First Burberry took over Norman’s in Archway, then Drake set up shop in Hackney, and now the London-based creative concept store, The Garbstore, is following suit. Known for its blending of vintage and contemporary pieces, The Garbstore just dropped its AW23 campaign, inspired by the Mountain Grill café that once inhabited Portobello Road.

Titled “A new uniform for the Mountain Grill,” The Garbstore’s new AW23 campaign blends vintage garments with cult-classic labels, pairing seasonal pieces from its in-house brands, Garbstore and The English Difference, with vintage items from the cult-classic labels it also stocks.

Given that The Garbstore’s inspiration for the campaign, the Mountain Grill café, used to be a hub for discussion about counter-culture topics and hosted performances by some of the UK’s most talented musicians, it’s not exactly a surprise Garbstore’s AW23 campaign is inspired by the joint.

Paying homage to the Mountain Grill café on Portobello Road is something characteristically Garbstore, as we all know that brand for its appreciation of the people, cultures, and brands that have already had their impact, retelling their stories for the next set of listeners. 

Each part of the collection references different aspects of British subculture that The Garbstore is celebrating, from counterculture silhouettes made from Japanese fabrics and original Corozo buttons and non-military issue Talon zippers, to ‘60s nylon sailing coats and Made-in-England boucle knits, produced in the colours of the period. 

Find the collection available on The Garbstore’s website, and well as at its Notting Hill bricks-and-mortar location.


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