Make sure to get that badge in, not only on your Instagram posts but also while roaming through art spaces, because Stone Island has just announced its global partnership with one of the world’s most influential art fairs, Frieze.
This partnership marks a new chapter on both ends, kickstarting this year in London before hitting up New York, Los Angeles, and Seoul. It’s a two-fold partnership that will hone in on Frieze Focus, a section dedicated to galleries twelve years old or younger. Stone Island will act as a bursary, financially supporting emerging artists.
On top of that, Stone Island’s commitment to increasing visibility for those artists will be showcased via a content series created in collaboration with Frieze’s in-house creative team, Frieze Studios.
It isn’t just Frieze’s Focus initiative that Stoney will be supporting, but also Frieze 91, the membership programme that connects artists to art enthusiasts through a curated selection of experiences and members-only content.
The CEO of Stone Island Robert Triefus stated: “Stone Island is built on community and creative energy inspired by research and innovation,characteristics that define the Focus section of Frieze’s art fairs, as well as the Frieze 91 programme.”
He goes on to say: “Through this partnership, Stone Island will offer foundational support to some of the world’s most significant emerging galleries and artists for years to come.” This sentiment was shared by the CEO of Frieze Simon Fox as he stated that this is “a pivotal moment as we commemorate the fair’s 20th anniversary.”
The 20th anniversary celebrations will start in London, with the fair taking place between October 11 and 15. On October 12, Stone Island and Frieze are taking over Camden’s Koko with a heavy-hitting lineup of DJs that include Mark Leckey, Andrew Pierre Hart and more.
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