Stella McCartney urges you to save the planet for FW24

Stella McCartney urges you to save the planet for FW24

2 min

Taking on the before-last day of Paris Fashion Week, Stella McCartney showed her Fall/Winter 2024 collection, accompanied by those close to her heart including her father Paul McCartney and fellow Beatles member Ringo Starr

Before the show started, we were greeted with several screens, positioned across the room, unveiling Stella McCartney’s manifesto: saving Gaia, Mother Earth, our planet, read by Olivia Colman and Helen Mirren. Rooted in sustainability, this collection offered up alternative ways of creating clothing by eliminating waste and finding greener ways of production. 

The collection felt very Stella, reimagining styles she herself would wear. We see “responsibly sourced” squared wool tweeds, which was inspired by the designer’s childhood spent in the English countryside. Tweed continues to make an appearance on menswear pieces, in felt and herringbone iterations through specialist Saville Row tailoring. 

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Stella McCartney continues in efforts towards more ecologically-friendly material sourcing, by using “forest-friendly viscose” on satin v-neck dresses. We also saw a croc-motif, cut-throat leather trench coat, though not entirely made out of leather but rather YATAY B, a biobased alternative to animal leather, which is created by blending agricultural waste and recycled materials. The leather look was continued on voluminous, head-turning biker jackets, this time utilising vegan leather.

Knitwear also came as a strong focus this season, seen on high-collared jumpers made out of regenerative cashmere and hand-made looped extra-large, floor-grazing scarves. Down to the details, Stella McCartney thought of ways to created more sustainably, by using lead-free rivets to adorn trousers and recycled sequins seen on blazers, dresses, tees and trousers.

Stella McCartney’s FW24 manifesto is one we can all get behind, with a wardrobe unchanged of timeless staples.

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