Prada Fall/Winter 2024 was just another day in the office 

Prada Fall/Winter 2024 was just another day in the office 

by Ollie Cox
5 min

For Fall/Winter 2024, Prada treated us to some 9-5 niceness, with Mrs Prada and Raf Simons once again proving their strength as one of the best design duos in the game. 

In the days leading up to the show, the Italian fashion House gave us a teaser of what was to come, laying a series of clues online. Social media clips invited us into a crisp white office space, where a sea of black monitors provided contrast, all playing footage of a flowing river and soundtracked by moving water. This set the scene for what was to come, where man-made monotony met the unbound freedom of nature. 

As guests entered the venue, they were welcomed into a reception area, which served as a crossroads between the natural and human-designed worlds. The area led into an elevated glass catwalk, which served as a viewing platform for the habitat beneath and was lined with office chairs.

As is to be expected from Prada, the front row did not disappoint and was packed to the brim with stars from across the worlds of fashion, entertainment, sport and music. Brooklyn Peltz-Beckham, Trent Alexander Arnold, Christopher Briney, Guillaume Diop, Paapa Essiedu, Luther Ford, Jake Gyllenhall, Kelvin Harrison, Karina, and Jaewook Lee all showed up to see the Italian Luxury label’s latest offering. Joining them was John David Washington, Li Xian, Dario Costa, Francesco Vezzoli, Willy Vanderperre, and Pieter Mulier.

Beanies, beanies, beanies 

Straight out of the gate, we were thrust into the rush of the commute as models could be seen donning off-white shirts with burnt orange ties tucked into straight-fitting trousers, which fell above the ankle. The look was accessorised with a red textured beanie hat – a universal accessory ready for the journey to work or a cold weekend retreat. Beanies featured across numerous looks, with the cosy-meets corporate accessorisation providing pops of contrast between muted office attire. 

Boxy suiting was ready for the boardroom  

Prada took things to the top of the corporate ladder with its take on power dressing. Models donned boxy, oversized blazers and cropped trousers, where the structure of suiting reflected the unmoving parameters of the surrounding office space which enveloped guests. 

Double-breasted jackets were finished with a three-button construction and arrived in grey and sand-coloured fabrics, worn with open-back fisherman-style sandals. The imposing brutalism of office designs appeared at odds with the freedom of nature, with the two worlds brought together through a glass catwalk, showcasing fertile earth beneath. Guests sat elevated above a moving river on black office swivel chairs, adding to the 9-5 treatment. 

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Outerwear as ready for Duomo as the Dolomites 

If there’s one thing Prada does well, it’s outerwear. This collection comprised an exciting combination of topcoats, and heavyweight jackets, which could handle everything from dinner to days off in the countryside. White waxed jackets were worn collar-up, with a contrasting navy knitted balaclava, adding a further outdoors sensibility.

It was this exciting and varied outerwear that allowed Prada co-creative director, Raf Simons to demonstrate his design mastery. This was seen in a typically Raf Simons leather bomber jacket, which fell to below the waist and finished with a shearling collar, offering a contrast to the monochrome look. On foot, models wore patent oxfords, re-grounding the outfit in the office setting. 

Business up top, party down below 

The Raf Simons and Miuccia Prada-designed collection saw muted turtlenecks worn with close-fitting black skull caps, with the accessorisation extended into chunky-rimmed eyewear – ticking all of the right boxes for the office dress code. Down below, purple straight-leg trousers were held with a chunky white belt, which served as a textured break between minimal and maximalist. Black floor-length overcoats overlayed figure-hugging turtlenecks which were tucked into slim-fitting red trousers, providing momentary flashes of colour from within the coat. 

Bags that meant business 

Prada went big on bags this season, with models carrying XL leather baggage by their side. These deconstructed briefcases were a thing of beauty, complimenting the structured looks seen on the runway. Playful detailing included a waistband-style rim and belt buckle which moved with its wearer, before we later saw out of office dress codes continued through the addition of Nylon backpacks, which were carried over one shoulder. Utilitarian-style waist bags – a classic from the House – were worn over lilac shirt and tie looks, again fusing together outdoor practicality with more formal looks.

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For its Fall/Winter 2024, Prada showed us that the desk job doesn’t need to be drab. The versatile collection of expert tailoring and timeless accessories channelling paired seriousness with the “Out Of Office” ecstasy of an early Friday finish, rooted in the dynamic design equilibrium shared between Raf Simons and Miuccia Prada. 

More on Culted 

See: JORDANLUCA Fall/Winter 2024 was a mega birthday bash

See: An ode to the old money countryside blokes: FENDI Menswear Fall/Winter 2024

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