Did Pharrell just put on his best Louis Vuitton show yet? 

Did Pharrell just put on his best Louis Vuitton show yet? 

by Ollie Cox
6 min

As far as the Paris Fashion Week schedule goes, Pharrell’s Louis Vuitton menswear shows are a blockbuster, and Spring/Summer 2025 was no different. Did it take place on the Pont Neuf and block off a Central Paris landmark? No. Was it a Wild West showcase? No. This time around Pharrell took his showcase to a lesser-known French Fashion hub: The UNESCO headquarters. 

The space itself is hailed as a treasure of modern architecture and the result of a collaboration between twentieth-century architects, including Bernard Zehrfuss, Marcel Breuer and Pier Luigi Nervi. The spirit of this collaboration was seen in the show set-up, where a full orchestra serenaded show guests, with the help of a full choir, who donned Damier gowns. On top of all that, Clipse dropped a new track which featured on the soundtrack.

As is the blueprint for Pharrell’s Louis Vuitton, celebs were front and centre. Sabrina Carpenter was working late because she’s a singer at the LV show, and Central Cee showed up (whether he arrived in a sprinter is unconfirmed), joining fellow musicians Tems and Shygirl. Major, we know. Pharrell’s HUMANMADE co-founder and pal, Nigo, was on the front row and was one of the first people Pharrell praised after the final walkout. 

Keep reading for the Louis Vuitton SS25 lowdown. 

A powerful prelude 

Before things kicked off, Pharrell presented a film that was put together by creative collective Air Afrique and art critic Simon Njami. Between them, they created a prelude featuring children getting together at the UNESCO HQ, envisioning a united humanity. The film extended the ethos of the show, demonstrating Pharrell’s openness to collaborate at Louis Vuitton (he’s also recently worked with Gabriel Moses), much like his predecessor Virgil Abloh. 

A monochrome start 
Louis Vuitton ©

First, looks saw all-black suiting paired with monochrome speedy bags, which were carried by hand. These were followed by top coats, accessorised with berets and rounded sunglasses. These tailored looks were reflective of Pharrell’s contemporary design codes yet still honoured the traditions of the Maison, opening the collection with tailoring before streetwear and sportswear-adjacent pieces were later presented. Spring/Summer 2025 debuted a new soft leather goods line comprising icons from the Maison’s heritage, such as the Ama, the Christopher, and the Neverfull. Typically made in a canvas twill, these were re-made in supple leather with VVN in the historic brown Monogram, which Pharrell increased in dimension.

A Monogram moment 

LV’s legendary Monogram was seen across the usual culprits: The Speedy, Keepalls, briefcases and clutches. It was also applied to statement outerwear, including a red translucent hooded jacket. Far from minimalism, Pharrell uses the Monogram unapologetically, applying the more than 120-year-old motif liberally across his collections. This logoed approach is key to what the designer and musician brings to the House: The brand’s wider cultural associations (think a Y2K 50 Cent or Kanye West) onto the runway, where the worlds of fashion, music, and entertainment collide as part of the spectacle. 

Going global 
Louis Vuitton ©

Given the show was held at the UNESCO HQ, a setting to “reflect on the unifying spirit of the global mentality of Louis Vuitton,” according to the show notes, it made sense that the collection was plastered with some worldwide appeal. Globe key chains clung to bags, and map-like earth prints were applied to bombers and shirts in keeping with the show’s theme. Louis Vuitton is heavily tied to travel, with its foundations in luggage and leather goods to support its travelling clients. By blowing up these globe motifs onto garments, Williams showed his ability to uphold tradition, as well as usher in his own contemporary design approach. 

Trunks trunks trunks 
Louis Vuitton ©

Louis Vuitton started as a luggage brand and tonight, Pharrell honoured that legacy by placing trunks atop hand-pulled carts, bringing new colours and textures to the travel item. Standout trunks from the Louis Vuitton SS25 collection include a collaboration between Louis Vuitton and Air Afrique, which came crafted with a blueish tartan to combine planet prints with Damier chequers. These Tyler, The Creator-approved travel cases also arrived in a translucent red and LV’s classic Monogram, as well as in a mini handheld bag form. We can’t wait to see where they end up.

LVERS United 
Louis Vuitton ©

It might be fashion week, but it’s the Euros, too. And even the most football-averse fashion fans could be swayed by Pharrell’s take on the beautiful game. Leather football kits were emblazoned with silver “Lovers 00” lettering and the fashion footie crest also adorned the back of outerwear, with the slogan speaking to the show’s ethos. The footie fever didn’t stop at clothing and was also seen on the LV Footprint Soccer, which was inspired by a football boot, reflected in its streamlined, low-profile design. 

Cover Image: Louis Vuitton ©

More on Culted 

See: Pharrell’s latest Louis Vuitton collection is for the dogs 

See: Prada said “eat, sleep, rave, repeat” for Men’s SS25

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